Advertising Disclosure

Ethos Review

Find a customized quote easily

Reviews 4190

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Stephenie Molise Keller

2026-03-08

Quick and easy

Quick and easy. Affordable price for enough coverage.

Kenneth Cross

2026-03-08

Easy and reasonable

Great price,fast. I didn't have to leave my bed

Steven Vaughn

2026-03-08

Quick

Quick, easy and competitively priced.

Tammy Barnes

2026-03-08

Easy as 1, 2, 3.

Easy as 1, 2, 3. I feel a lot better know my family is taken care of now.

Ebony Williams

2026-03-08

So quick and simple

So quick and simple! Saved me time and didn’t have to go through any of the hassle that previous providers put me through.

Barry D Brown Jr

2026-03-08

Affordable

Easy and affordable

Carla

2026-03-08

Fast

Fast! Great price!

Carl Cook

2026-03-08

I am thankful to be with you all

I am thankful to be with you all

Roy Failla

2026-03-08

Thank you it was very easy

Thank you it was very easy

ANTHONY GRAY

2026-03-08

I'm happy

I'm happy202

DD

2026-03-08

Easy to set up

Easy to set up

RENE

2026-03-08

So very easy to obtain:)

So very easy to obtain:)

John Nichols

2026-03-08

Thanks for the help!

Thanks for the help!

Sloane Costello

2026-03-08

Easy and fast!

Easy and fast!

S.

2026-03-07

Pleasantly surprised at how easy it was.

Pleasantly surprised at how easy it was.

Joseph Tarves

2026-03-07

was easy process

easy process

Robin

2026-03-07

Was quick & efficient

Was quick & efficient

AML

2026-03-07

Simple. Easy. Peace of Mind.

Thanks to the ease of applying for Term Life Insirance through ETHOS, I know have peace of mind knowing that my children won't have financial burdens because I'm no longer with them.

Customer

2026-03-07

Great and fast and easy

Great and fast and easy

John Callahan

2026-03-07

Great insurance co

Haven’t had a single problem with them.

Michelle Hannum

2026-03-07

Fast and easy

Easy and fast

Peter

2026-03-07

prompt service and helpful clarification

from the rapid online forms to the post submission service, amazing service

Tstar

2026-03-07

Really great coverage for the cost.

Excellent and very fast response.

Joseph Portillo

2026-03-07

Insurance

Quick easy affordable

Christopher Johnson

2026-03-07

This was a fast and easy process and…

This was a fast and easy process and covered everything I needed. I am so thankful for the opportunity to protect my family.

Toby Perez

2026-03-07

Great and a fast way to help create a…

Great and a fast way to help create a less of a burden for your loves ones.

R Pascual

2026-03-07

100 stars!

Such a quick and easy way to get set up with life insurance and the security my family will be financially covered if needed!

Barb

2026-03-07

Online quote Quick & Easy.

Online quote. No medical exam. Didn’t need it, so that made it quick & easy.

JH

2026-03-07

This is a security blanket for my…

This is a security blanket for my family and piece of mind.

Vicki Hansen

2026-03-07

No waiting two years

No waiting two years, a lower price with same coverage, agent was very helpful. She also helped cancel my other policy.

Robin Andel

2026-03-06

Satisfied!

Satisfied!

customer

2026-03-06

Life insurance

Excellent!

Terri Rider

2026-03-06

Very simple to get coverage.

Very simple to get coverage.

Emma Granville

2026-03-06

This my first time to ethos

This my first time to ethos

Laronda Dawson

2026-03-06

Great service was fast and reliable

Great service was fast and reliable

Jason Doudt

2026-03-06

Easy Peasy

The whole online process was painless and easy. Thank you.

Victoria Berkowitz

2026-03-06

Friendly and helpful customer service!

Friendly and helpful customer service!

Andrea Williams

2026-03-06

super responsive and easy process

super responsive and easy process - needed the policy to wrap up an SBA loan - fantastic service

P Delva

2026-03-06

Easy application

Easy application. Friendly support staff

Brian

2026-03-06

Honest and Competitive!

Kaleb was incredibly helpful, patient and awesome to work with!

Apryl Leighton

2026-03-06

Connor was awesome!

Connor was awesome!! I've been thinking about getting life insurance to pay for my final wishes since the unexpected passing of a little brother last year. I ended up paying for his cremation since he didn't have any insurance. I don't want my daughters or siblings to be burdened with how to pay for my decision regarding my death and Connor made everything crystal clear to help me decide how much insurance to get that would pay for my burial or cremation AND still have funds left over for my daughters. I was truly blessed to have spoken with Connor and decided to get insurance!! Many kudos for young Mr Connor. He was very positive and upbeat and I really appreciated that. Thanks again for an awesome conversion, Connor!!

Andrew C

2026-03-06

Smooth Sailing into Coverage

The whole process was smooth start to finish. The rate I received is competitive within the current market. Would absolutely recommend!

Alyssa

2026-03-06

Easy to get started

Easy to get started. All online with no calls, no medical history!

Jessica Dayog

2026-03-06

Great experience excellent customer…

Great experience excellent customer service

Nuetra Winfield

2026-03-06

Fast and easy

Fast and easy

Beverlyn Dimaya

2026-03-06

Easy no phone calls

Easy no phone calls

Frank Owen

2026-03-06

Easy peasy

Easy and painless procedure and now I have peace of mind for my spouse.

Tyler Turnmire

2026-03-06

Smooth

Was an easy process.

william Vaughn

2026-03-06

Super fast and easy

Super fast and easy

James Silvers

2026-03-06

Very glad to find coverage

Very glad to find coverage. This was simple.

John Salazar

2026-03-05

Alex my agent was wonderful liked how…

Alex my agent was wonderful liked how he was able to get me insured with you, you are quick at getting policy ready.

Katherine Brown

2026-03-05

So quick and easy!

So quick and easy!

angelaj.warren

2026-03-05

Fast easy to quote

Easy to get quote and eases your mind that spouse is protected when I'm gone

Ann E Gardner

2026-03-05

So relieved

What a reassurance to be able to get life insurance at a great cost and experience

Charles Smith

2026-03-05

Easy to get an approval and coverage is…

Easy to get an approval and coverage is great for me and also affordable.

Patrice Crockett

2026-03-05

It took only 10 mins to set up and I…

It took only 10 mins to set up and I have no health history so I was able to speed through the health questions

KP

2026-03-05

Ethos Makes It Simple to Appy

Very easy to navigate as Ethos take out to complicated parts of filling out forms. Online application was detailed and didn't take too long to complete. The step by step online process was not complicated. I would highly recommend ETHOS to anyone looking for a life insurance policy. I decided to use ETHOS as my only life insurance was through work which only provide me with a small amount and not enough coverage.

Thomas H.

2026-03-05

Very quick and easy

Very quick and easy

Francis Niuzzo

2026-03-05

Easy to navigate

Easy to navigate

Rosemary Bollinger

2026-03-05

great experience glad i investigated…

great experience glad i investigated Ethos

Gina A

2026-03-05

Been needing to do this for a while!

Been needing to do this for a while! Ethos made this experience easy to use That’s all for now Thank you Gina A

Susan Mathews

2026-03-05

Very easy!!!

Very easy!!!

Tracey Whalen

2026-03-05

Quick easy and efficient

Quick easy and efficient

Larhonda

2026-03-05

Quick and easy

Quick and easy

customer

2026-03-05

Was easy and quick

Was easy and quick. Smooth experience.

Imelda Sagullo

2026-03-05

Great

Great! Awesome

Jennifer Thomas

2026-03-05

Easy to get approved

I was approved here when I was denied from others.

Jeffrey Collins

2026-03-05

Easy to apply for

Easy to apply for, quick decision

Scot Morrison

2026-03-04

Easy to complete

Easy to complete. Friendly people

Crystal Flowers

2026-03-04

Great Experience

It was my agent, Jonathan Connelly, and his expertise, professionalism and commitment to finding me the right policy, and affordability for my budget moving forward. It's peace of mind. Thank-you

Dawn marie Hile

2026-03-04

Great experience

Great experience, easy to complete online!

Chris Cowen

2026-03-04

I was getting little worried

I was getting little worried because i was expecting to get money taken out of my account early during the day yesterday and i live in ohio and then when i woke up this morning i noticed that everything went well to where to where you got the money around 9pm ohio time yesterday evening.I am happy that i am doing this and you guys are a good life insurance company because i have been trying to find the right life insurance company for about a year now and i finally found one and i am happy that everything is working out finally with this.

Vivianne Hardy Townes

2026-03-04

Easy to use

Easy to use; nonintrusive

Guillermo Palafox

2026-03-04

Everything was easy and simple I had no…

Everything was easy and simple I had no issues would highly recommend ethos.

Sherri Hopkins

2026-03-04

Policy questions

Preston was so helpful and answered all my questions.

Victoria Lowman

2026-03-04

Great understanding

Everyone was great explaining everything to me and my daughter, I really appreciate the great help.

Susan Hornsby

2026-03-04

Easy

Easy. Questions answered. Reasonable in comparison

CHALFPOP

2026-03-04

Quick and easy.

Quick and easy.

Amina Hylton

2026-03-04

Great experience

Finding a policy was easy and convenient.

WESLEY KOENIG SR

2026-03-04

Fast

It was an easy process and fast

Harris, Trevor M

2026-03-04

U.S. Veteran quick coverage

As a woman Veteran of The U.S. Air Force, I truly appreciate ETHOS Life Insurance services. The process was simple and quick. Get ETHOS, their for ALL VETERANS WHO HAVE SERVED!

James Henrekin

2026-03-04

The ease of signing up

The ease of signing up

Onye

2026-03-04

This was easy to navigate and…

This was easy to navigate and understand.

Dana Kraemer

2026-03-04

Easy application

Easy application

Michael Ryman

2026-03-04

The online interview was all that was…

The online interview was all that was needed. It is comforting to know Ethoslife will cover expenses and leave “I love you money” for my love ones All expenses are paid day one. Ethoslife is a good family to be part of.

Brandon Lotto

2026-03-04

Simple

Very simple process

Shelly Maturin

2026-03-04

Very self explanatory

Very self explanatory

customer

2026-03-04

Marcia,

Marcia, Wea great! She explained everything to me thoroughly. The process was very streamlined and seamless.

Julissa Irela Garibay

2026-03-04

Easy to follow and quick coverage!

Easy to follow and quick coverage!

Sonya B

2026-03-04

Sarai was very knowledgable

Sarai was very knowledgable, and kind. She was thorough and answered all my questions. She made the whole process of setting up my life insurance policy so easy.

FRANK / CAROLYN SANDERS

2026-03-04

Love it

Love it and I enjoy the services

Luis

2026-03-04

Incredibly easy interface and immediate…

Incredibly easy interface and immediate quotes.

francis blumschein

2026-03-04

I want to take back my negative review…

I want to take back my negative review of this company I think they might still do the right thing by refunding my 122.25 wrongfully taken and continue to cancel my policy ethos I am very sorry for negative review I was wrong please refund my money and I will notify trust pilot Francis blumschein

Kim T

2026-03-04

Easy to apply

Easy to apply

Daniel S.

2026-03-04

Simple

Simple, no hassle process.

sherri G

2026-03-04

The process was very easy!

The process was very easy!

Paul

2026-03-04

It was fast and easy

It was fast and easy

Carlos Solis

2026-03-03

Great service

Great service

Top Life Insurance

Ethos
Read review
Ladder
Read review
Haven Life - Closed
Read review
Bestow
Read review
Sproutt - Closed
Read review