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Ethos Review

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Reviews 3821

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Robert Giles

2026-02-08

Very easy to purchase insurance

Very easy to purchase insurance

Lynne Mitchell

2026-02-08

I don't think anything could be easier…

I don't think anything could be easier to fill out!

Lauren Burdett

2026-02-08

I appreciate the ease of applying but…

I appreciate the ease of applying but the phone calls were too much. If I don’t answer the first time, someone would call back multiple times without leaving a message.

Big_Doggie

2026-02-08

Great personal service!

Great personal service!

Raish momin

2026-02-07

Excellent

Quick result

LaNora Shaffer-McNeeley

2026-02-07

Ease of maneuvering through the process…

Ease of maneuvering through the process !

Shelley Selph

2026-02-07

Easy application process thus far!

Easy application process thus far!

Christa Baca

2026-02-07

The ease of this was amazing!

The ease of this was amazing!

Rhonda

2026-02-07

Price and great service

Price and great service

Adrienne

2026-02-07

Planning for end of life made easy

While planning for our retirement, Ethos made it easy to get a life insurance policy activated

Stacy Kitchens

2026-02-06

Everything went well with the…

Everything went well with the application process.

Jennifer

2026-02-06

Easy process!

Easy process!

Valerie Richardson

2026-02-06

The process was very easy.

The process was very easy.

Koonse Kelly

2026-02-06

Simple to use website

Simple to use website, quick and easy

Albert

2026-02-06

Scott Pierce made our family choice easy!

Scott, was very helpful and patient with getting me through this process. The information provided was concise and easy to understand. Big thanks and a big Aloha! Scott is the best!

Havilah Lusk-Vanderbeck

2026-02-05

More coverage for less and I had an…

More coverage for less and I had an agent reach out to ensure I didn’t have any questions. It’s nice to know my family is covered if something happens without breaking the bank!

Miranda

2026-02-05

Easy and convenient

Easy and convenient to obtain life insurance with options

Leonardo

2026-02-05

Timely and accurate information was…

Timely and accurate information was provided with a great actitud and great service, I got Scott as an agent, and he guided us to the best policy for our needs.

Kristi Winfree

2026-02-05

Ethos was very easy to use and the rep…

Ethos was very easy to use and the rep that helped me was really good and followed up to make sure I got what I needed.

Helecia Choyce

2026-02-05

Very professional and easy to navigate…

Very professional and easy to navigate to apply for coverage.

Kip Massner

2026-02-05

super easy process and affordable

it was very straightforward easy and walked me through every step of the process a great experience

Brian Stigliano

2026-02-04

So far so good

So far so good, easy setup and great agent called me to walk through the process!

Christopher Thomas

2026-02-04

Seemed to be an easy process.

Seemed to be an easy process.

Dawn Cappello

2026-02-04

Very helpful on filling everything out

Very helpful on filling everything out

customer

2026-02-04

Easy process

Easy process, just answered a few questions and received a great rate.

Stefanie Cucciarre

2026-02-04

The process was quick

The process was quick, efficient and easy!

Shane Anderson

2026-02-04

Quick

Quick, simple, best price

Jessica Moore

2026-02-04

Easy to apply

Easy to apply

Jennifer LeMelle

2026-02-04

User friendly

User friendly, fast and efficient.

Shannon Dean

2026-02-04

Very fast

Very fast, they dont call you and bug you constantly like other companies. Im very happy with my choice

Nathan Rhoden

2026-02-04

Great experience

Great experience

Richard Loughran

2026-02-04

Dope

Easy to get quote. Also have you seen my updog?

Cory Preston

2026-02-04

My rep Eric Montgomery was very…

My rep Eric Montgomery was very professional/very thorough/ and the process was very easy

Vladimir Simich

2026-02-03

Fast

Fast, easy and extremely helpful

Bonnie Chau

2026-02-03

Easy and great for love one

Easy and great for love one

Brandon Keller

2026-02-03

Mike Crowley was great with explaining…

Mike Crowley was great with explaining everything and making me feel comfortable in getting an additional policy.

James Klahr

2026-02-03

Glad I wont burden my wife when Im gone.

Glad I wont burden my wife when Im gone.

MD Myers

2026-02-03

Fast and quick

Fast and quick to replace previous expiring term insurance

Marni Kramerman

2026-02-03

Thank you for granting me some peace of…

Thank you for granting me some peace of mind for my daughter when I’m no longer here for her.

Jordan Bradway

2026-02-03

Helpful Agents

They got me to an agent when I had a question really quickly. The phone call took less than 10 minutes to get everything sorted out.

Eric Houston

2026-02-03

Experience was streamlined and straight…

Experience was streamlined and straight forward. My only strife was the pest like communication upon receiving a quote as I got my affairs in order to proceed with payment

Remember all Created Equal

2026-02-03

Quick and easy!

Quick and easy!

Catherine Mansdoerfer

2026-02-03

Simple and easy to complete the…

Simple and easy to complete the process, but not great customer help with issues. I waited on hold forever wondering if I was actually in line or was never going to be helped. The online email submission answer was also not satisfactory. Overall a good price for a policy I needed.

Jessica G.

2026-02-03

Super easy and convenient!

Super easy and convenient!

Philip Jones

2026-02-03

So simple!

Much easier, simpler, and faster than I expected. I had put off getting life insurance for months because I thought it would be a convoluted process. Instead, I was done in under 20 minutes. 10/10 would recommend to anyone

Lauren

2026-02-03

Ben was great

Ben was great. Super communicative and the fact that there was an actual person to pick up the phone and coordinate a call when it was best for me was really appreciative. He helped me with a plan that met my goals and was above and beyond helpful along the way.

customer

2026-02-03

Easy, fast peace of mind!

I am an early 40s female in great health looking for extra peace of mind for my family should something unexpected happen. With Ethos, in 10 minutes I was insured for $1 million for a guaranteed 20 year term at $82/m. The process could not have been easier!

Jesus Rios

2026-02-03

That was so easy and fast

That was so easy and fast! Thank you!!

Michele

2026-02-03

Slick and easy process

Slick and easy process. Simple easy to follow questions and instant approval.

David Black

2026-02-03

Great experience

Easy to apply

Cynthia Anne Madgwick

2026-02-03

TruStage Transparency

Hello, The purchase of a whole life insurance policy was simplified tremendously compared to all and any past experiences. It was simple and points and very fair and encouraging. I would say at this point my experience was up front and stress free. Thank you Tru Stage for this opportunity.

Connie Anderson

2026-02-03

She was very helpful and trustworthy

She was very helpful and trustworthy, thank you!

Robert Holmes

2026-02-03

The gentleman we talked to was awesome

The gentleman we talked to was awesome

Michael

2026-02-03

Super fast

Super fast, super easy and a great rate.

Cindy Long

2026-02-03

They took their time and waited on me…

They took their time and waited on me to make my decision

Mary Smith

2026-02-02

was easy pleasant and non stressful to…

was easy pleasant and non stressful to do

Carol Payne

2026-02-02

Easy

Easy to use. Quick

Scott L Paulin

2026-02-02

Very efficient and friendly

Very efficient and friendly

Raquel Wellman

2026-02-02

The questions are clear and easy to…

The questions are clear and easy to understand and answer.

Ford Lawrence

2026-02-02

Quick and easy loved the process

Quick and easy loved the process

Karl Weaver

2026-02-02

Easy application process

Easy application process. Fair priced for peace of mind knowing my wife won't struggle financially.

obim24

2026-02-02

The great experience

Five stars for the process it took to get signed in and to get a policy , very smooth easy and straight. Literally less than 15mins you’re done . Great policy quick and efficient.

Keesha Brundridge King

2026-02-01

Tmarie was great !!!

Tmarie was great !!!

Patricia Mahone

2026-02-01

I had no problems

I had no problems

Customer

2026-02-01

Great service

Great service, very easy to use.

Ismael Beloso

2026-02-01

Excellent application process.

Excellent application process.

J. F.

2026-02-01

Ultimately worth it...

At first, it seemed kinda basic... online questions, but the sliding scale of how much coverage vs. how much per month was handy. A person called to check on me via phone a few times, which was helpful. I ultimately decided that protecting my family and their future was important. I made the payment then got a 3 separate receipts and information, explaining my policy, and the important information to my contract. It's definitely a company of the future. I have peace of mind knowing that I am covered. Would recommend them, if you want to ensure your family will be taken care of. J.F. 46 M. PNW

Kenneth Pionke

2026-02-01

It was very easy to apply for insurance…

It was very easy to apply for insurance and Josh Remter was a great help in getting it taken care of. I feel better about having the coverage for our future.

Zachary Baker

2026-02-01

Zach

Good experience

Sherri

2026-02-01

They made the process simple.

They made the process simple.

Mary L.

2026-02-01

Fast and easy process with great…

Fast and easy process with great coverage.

Katie McC

2026-02-01

Very easy and streamlined process

Very easy and streamlined process

Wendi Velis

2026-02-01

The application process was simple

The application process was simple, easy, and surprisingly fast.

Patrick Hofer

2026-01-31

Easy and quick

Easy and quick

Dylan Jasinski

2026-01-31

Very easy to setup!

Very easy and great price!

Daniel Riggs

2026-01-31

Great job!

It was easy to do on your own.

Eric Latimer

2026-01-31

ITS EASY AND SIMPLE.

ITS EASY AND SIMPLE.

Andrea March

2026-01-31

easy and fast

easy and fast

Derek Stone

2026-01-31

Quick and easy

Quick and easy way to get life insurance

Kathryn E.

2026-01-31

Quick and Easy, even with diabetes

The questions were straightforward and easy to answer. The process took only a couple minutes and I received my approval even as a diabetic with hypertension.

Melissa Villa (Brenden's Mom)

2026-01-31

Easy and thankful I have peace of mind!

Easy process!

Brandon Bailey

2026-01-31

Fast

Fast and easy

Jeffrey Stone

2026-01-31

Easy fast amazing

Easy fast amazing

Rachele

2026-01-31

Direct and concise

Direct and concise! I love it!

Justin

2026-01-31

easy and affordable

easy to apply and affordable

Michelle Lancaster

2026-01-31

Very happy customer

I had a great experience get my policy set up. The agent I worked with is awesome. He gave me very good and trustworthy guidance and made the whole process was very easy and smooth.

Jennifer Dilcher

2026-01-31

Daniel was very helpful and polite

Daniel was very helpful and polite. Id recommended him to anyone

Ping Pickard

2026-01-30

Agent Marivic Itoh explained everything…

Agent Marivic Itoh explained everything so I can understand and she was very helpful.

Kiran prasad Sharma Bhattarai

2026-01-30

For your family

Easy, fast and as needed. Good customer service.

Brianna Vigil

2026-01-30

Everything was quick and easy to apply …

Everything was quick and easy to apply and obtain coverage. After the loss of my brother I realized I needed to protect my children’s future and this was the perfect starting point

Brian Cluskey

2026-01-30

Easy to use insurance sign up

The process was seamless and easy to navigate resulting in affordable coverage.

Daniel Murray

2026-01-30

Agents are extremely positive and easy to work with

Josh was extremely positive and personable and made the process seamless

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