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Ethos Review

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Reviews 2740

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Christie Garrett

2025-08-10

Easy and fast

They made it super easy and fast and now I have peace of mind for my family if something were to happen.

rhonda poole

2025-08-09

Get Covered, it's easy and affordable…

My agent was able to answer all my questions. She let me know what to expect and even walked me through some of the steps over the phone. I got a pretty quick approval and the process was super easy!

TIM COLLINS

2025-08-08

Such an easy online portal to work…

Such an easy online portal to work with, the staff were wonderful!

Tyler

2025-08-08

Simple, Stress-free, and very competitive coverage!

From beginning to end was maybe 7 minutes. Super easy and stress-free process! Most importantly, I am happy with the coverage amount and premium - very competitive!

Lisa

2025-08-07

Easy to use!

Easy to use!

Sarah

2025-08-07

Simple

Simple, straightforward and quick process for obtaining life insurance!

AJK

2025-08-07

Everything was easy and great

Everything was easy and great. I love how you make it easy to apply, see the rates, walk away for a few days to think, and jump right back in to enroll.

Luke Allen

2025-08-07

Easy application and low rates

Very easy to apply, and much cheaper than other quotes I got.

Greg Coleman

2025-08-07

My agent Adam Voorish

My agent, Adam, was incredibly helpful and kind. Walked me right through everything. Complete transparency, no hidden anything. Prior to Ethos this process seemed daunting as I knew little about what all was involved. Ethos, thanks to Adam, made this easy and now I have the peace of mind I’ve been after. Thanks Ethos! Thanks Adam!

Jesse Alfrey

2025-08-06

The process was easy to get started and…

The process was easy to get started and be insured.

Willard Shell

2025-08-06

Easy process

Easy process. Great service

Jasmine Aye Kyawt

2025-08-06

My own policy was approved within 24…

My own policy was approved within 24 hours, and it is very easy to submit.

Tresher Rhodes

2025-08-05

👍🏻 good

Good good 👍🏻👍🏻

Ken

2025-08-05

Straightforward and very easy process

Straightforward and very easy process. Was done with all the questions in around 15 minutes. Highly recommend

Nicholas S

2025-08-04

Thank you Brian!

Thank you Brian! Brian was incredibly helpful as we found the right policy for our family. He helped nudge us along to take the time out of our busy schedule to make sure we were planning for the long term.

Jeffrey Allamon

2025-08-04

Great company!

Great customer service and timely!

John Little

2025-08-04

So easy!

So easy!! Very simple.

Josh Franks

2025-08-03

Simple

Simple , safe and secure. Much cleaner process that I have felt with before

Ricky Roberson

2025-08-01

Micheal Gray is the man

Micheal Gray is the man! Quick easy and to the point ! I highly recommend him!

Jason R. Pearson

2025-08-01

Friendly and easy

Friendly and easy. Thank You

Nick Ross

2025-08-01

Man, early 40's, looking for 20-year policy

I'm a husband and father in my early 40's. I already have a term life policy that expires when I turn 50 and wanted some coverage in place after age 50. I answered the health questions and got a response in minutes that I qualified for quite alot of coverage. It showed a sliding scale that you can adjust and see what term coverages you can get and for what price. It was super easy to use and understand. I ended up purchasing a 20-year life insurance policy at a great monthly rate in less than ten minutes. An agent - Mat - texted to let me know he would be calling and then called within a minute as I was finalizing my policy and answered questions to make sure I got the right policy for my situation. I was very impressed and would recommend this to anyone.

Sikiru Ramoni

2025-07-31

Gabriel Sanchez is a great guy. He helped me through the application process just like his family

Gabriel Sanchez is a great guy. He helped me through the application process just like his family

Danielle Waite

2025-07-31

Rafael Lomeli was very helpful

Rafael Lomeli was very helpful, patiently explaining my policy and answering all my questions with a warm, teacher-like approach.

Chad Girouard

2025-07-31

Simple application, reasonable rates, insurance same day!

Simple online application form that took about 10 minutes. Was provided with flexible coverage and term options so that I could compare prices. Was able to complete the whole process and have insurance effective the same day. Definitely recommend Ethos for life insurance needs!

Marina Rad

2025-07-31

I got all my questions answer and I…

I got all my questions answer and I sign up then and ther. Damon H is the account executive on my account. He also walk me thought all things in my account which I really appreciated that.

JP

2025-07-29

Ethos Life is the only place for life insurance - quick, honest, straightforward

Ethos Life has the easiest, most straightforward process on the planet for getting life insurance. It is the quickest and easiest of all the places I looked at. Others will have you jumping through more and more hoops and upping the payment every chance they get, but Ethos Life is straightforward with no surprises.

David Calhoun

2025-07-29

Difficult to get ahold of someone to…

Difficult to get ahold of someone to answer questions

Alicia Johnson

2025-07-29

Quick and easy with great rates.

Quick and easy with great rates.

Yanelis Pechero Pérez

2025-07-29

Excellent ❤️❤️

Excellent ❤️❤️

David in Miami

2025-07-29

Like buying life insurance it were sold by Amazon. Easy.

This was like buying life insurance as if it were sold on Amazon. It couldn't have been easier. The technology to do this is amazing. I answered questions, and I could tell they had information about me including pharmacy records. I uploaded my driver's license and then they took a photo of me, I guess to make sure it matched. I was approved instantly. There was a range of coverage to select, and I chose the maximum, gave my banking information for the monthly payments, and the policy was issued. I got a pdf of the policy. Done. I would have done an exam, but it wasn't necessary. I don't think there is any better way to get life insurance.

Ashley Hallman

2025-07-29

Website is so easy to navigate and…

Website is so easy to navigate and prices are great!

Jimmy Godwin

2025-07-28

Great service and excellent help.

Great service and excellent help.

Janice Millare

2025-07-27

Easy to navigate..

Easy to navigate..

Kadian

2025-07-25

Daylin is the BEST!

I had an excellent interaction with my new agent Daylin. Extremely knowledgeable, personable and professional. All of my questions were answered and all my needs were met. I would definitely recommend.

Kristy S

2025-07-24

Simple. Easy. Fast.

It was so easy to find out if and what I qualified for. It took literally just a few minutes from beginning to end. I am also sharing this experience with my clients because it's so simple to use and easy to share.

Terry Wood

2025-07-23

Easy

Easy to fill out

Roland Bradford

2025-07-23

The process was simple to follow.

The application process was very simple and thorough. I would recommend Ethos to those I know.

Jerry

2025-07-23

I created a will & trust

I created a will & trust, paid the $150 fee and was told I could get in to my account and make changes. Every time I tryed to get into my account it wanted me to start over. Support was no help After many emails etc Support solved my problem and I am very happy

Ben Petersen

2025-07-23

Easy to work with great service!

Easy to work with great service!

Tamika G Howard-Smith

2025-07-22

It was a great experience to deal with…

It was a great experience to deal with them but right now I don't have the funds but I will have it next week if they can understand but I will give them information once I get it i will let them know

Ethan

2025-07-21

Easy to initiate great customer service.

Easy to initiate great customer service.

customer

2025-07-20

Fantastic to have peace of mind and…

Fantastic to have peace of mind and security without hassle and bother of exams. Very thorough and I am pleased with price point.

Bobby Young

2025-07-20

Ten minutes and done

Ten minutes and done. It was that easy!

Michelle Hunt

2025-07-18

Everything was very easy and easy to…

Everything was very easy and easy to understand.

Dennis Strzyzewski

2025-07-16

Great

Efficient. Easy to navigate

DP

2025-07-15

Great experience!

This was a very smooth and quick process, highly recommend Ethos.

Derek Jones

2025-07-15

Great Customer Service

Great Customer Service

Jason Ring

2025-07-14

The Ethos website is intuitive and…

The Ethos website is intuitive and user-friendly. Additionally, the insurance policy quote is competitive, the decision was quick, and the insurance policy details are informative, clear, and thorough. Finally, the payment information is easy to add and update, and the recurring payment process is timely and smooth. I highly recommend Ethos for your life insurance needs.

Kelly Baxley

2025-07-14

Very easy to do

Very easy to do

Tammy

2025-07-11

Excellent Service

Lisa was very professional and knowledgeable and at the same time related to me on a human level. It did not take very long for me to get a life insurance policy set up over the phone. I had been needing to start and additional policy for a long time And I finally got it started with Lisa.

Michael Flanagan

2025-07-10

Strong follow up

Strong follow up, ease and convenience,

Julia Larsen

2025-07-09

Expeditious

The process was expeditious, straight and to the point.

Dre Jones

2025-07-09

Love them quick and easy

Love them quick and easy

Angell Lindeborg

2025-07-07

Super easy and fast.

Super easy and fast.

Damon Smith

2025-07-07

That it’s worth it

The process was simplified, and straight to the point. The amount of coverage offered is great for people like me who want to make sure that if something happens, they’re covered..Ethos Insurance allowed me to do just that.

Gus Cartagena

2025-07-06

I never thought it was gonna be so easy…

I never thought it was gonna be so easy to get life insurance

Brandi Yarnell

2025-07-06

Easy

Easy, convenient, and fast! Mahalo!

Frank Pisi

2025-07-04

Easiest process ever

Easiest process ever. I can’t believe that it was so simple and exactly what me and my family needed!

Thomas Gambini

2025-07-03

Super friendly agent and very helpful.

Super friendly agent and very helpful.

Scott Furtado

2025-07-03

Michael Moran made this process perfect…

Michael Moran made this process perfect and made me feel comfortable with my choices! Will recommend him to everyone!!!

Rodica M.

2025-07-03

Good experience

Good experience. Profesionals!

MBURNS

2025-07-02

Very easy process!

Very easy process!

George Evans

2025-07-01

Easy to complete.

Easy to complete.

Kevin Andrews

2025-07-01

Just as easy as it was described on the…

Just as easy as it was described on the radio ad. I entered my information and got a Great Price that fits me and my family.

MiMi Morrison

2025-06-28

Easy Process

Getting approved was easy. They made the process stress free. Everything was organized nicely.

Consumer

2025-06-27

Grate

Cause the benefits and the people feed back means the most to me

Dean S

2025-06-27

Great service

Adrian was great explaining everything to me and answering all my questions

Heather Piper

2025-06-26

Ease of use and affordability are…

Ease of use and affordability are amazing

Faisal Hasan

2025-06-26

80 years old

Thanks for approving me for $400,000 term life insurance. I am happy that you are covering me till 80 years old. I am at my 40s and didn't know I would get covered. Thanks a lot.

Keturah A

2025-06-25

Great Insurance

Great Insurance

Marlene Carlton

2025-06-25

So far my experience has been good

So far my experience has been good

Annie Batway

2025-06-25

Super easy to get started

Super easy to get started

Nataliya Makarova-Skeans

2025-06-24

I loved the representative

I loved the representative. He was very helpful and knowledgeable

Kate Foreso

2025-06-23

Easy to follow

Easy to follow

DERMONT NORWOOD

2025-06-21

Easy and very smooth

Easy and very smooth

cramerhunts

2025-06-21

Fast

Fast, simple, and efficient.

Allen Collins

2025-06-21

Online application process was very…easy to navigate

Online application process was very simple and easy to navigate. I did have a question at the end which a representative at Ethos was quickly able to resolve.

María

2025-06-21

She was an amazing agent

She was an amazing agent, explained everything so good best agent

Dirty Frank USMC

2025-06-20

The website was very user friendly for anyone. user friendly and…

The website was very user friendly and then A local rep called me which I really thought was a nice touch.

Shawn Eckstein

2025-06-20

Easy to do and straightforward

Easy to do and straightforward

George

2025-06-19

There are very competent people at Ethos

When I decided to write my will I was recommended to use Ethos online service. I have to admit that this service is really simple and fast and the process can be finished in 10 minutes under usual conditions. However, I am not a simple client. I had a lot of addition questions. Mr. Phil Davis from Ethos comprehensively and patiently answered to all my questions by phone and gave me very valuable advices. I suspect that his service was even beyond his duty. I will never hesitate to recommend Ethos, where Mr. Phil Davis provides so exceptional service to all my friends.

Bev

2025-06-19

Easy and convenient without having to…

Easy and convenient without having to explain your life to an agent.

Larissa B.

2025-06-19

Easy to get covered

I was shopping for Life Insurance for such a long time with no success. I was almost giving up when I found Ethos. They made the whole process very easy from beginning to end. I would recommend Ethos to anyone now.

Arm H

2025-06-18

The customer service/agent was…

The customer service/agent was excellent!!

Charles Vinson

2025-06-16

The young lady answered all my…

The young lady answered all my questions and put my mind at ease great job

Nancy Miller

2025-06-16

George was very helpful and we got the…

George was very helpful and we got the coverage we needed :)

Geneva Jacobs

2025-06-12

David was polite and he gave me all the…

David was polite and he gave me all the information that I needed to know and he was very helpful

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