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Ethos Review

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Reviews 3252

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Nawar Laham

2025-11-23

Super easy and straightforward and…

Super easy and straightforward and honest

C.D. Caltagirone

2025-11-23

Easy process thank you

Easy process thank you

Ryan S

2025-11-23

A+++++++++

A+++++++++

Shannon Richardson

2025-11-22

Easy process

Easy process, knowledgeable representative, no harassing sales calls.

Frances Gamino

2025-11-22

Easy and fast

Easy and fast

carmen gillin

2025-11-22

The agent was easy to work with

The agent was easy to work with

Ralph Barca

2025-11-22

Simple process.

Simple process.

Alicia Tripp

2025-11-22

The representative was very informative.

The representative was very informative.

CJ

2025-11-21

Very informative and easy to use!!!

Very informative and easy to use!!!

Antwan Richardson

2025-11-21

Super easy

Easy, not very intrusive as all and nearly instant feedback.

Earnest Brown Jr

2025-11-21

The individuals I spoke with over the…

The individuals I spoke with over the phone (Marquis Davis/Nequoias Brown) were very knowledgeable about what I needed.

Happy customer

2025-11-21

Great customer service

Great customer service. She answered all of questions and concern.

Christine Golemme

2025-11-21

Very simple and easy to follow

Everything was lined up and easy to follow along and answer

Ryan

2025-11-21

Easy to navigate.

Easy to navigate.

Phyrone T Perry

2025-11-20

The person that helped me with life…

The person that helped me with life insurance plan he explained everything to me and was very helpful.

Aaron Hubbard

2025-11-20

Highly recommend ethos.

Ethos is a reliable insurance company who walks you through every step making the process simple and easy with the rest

Alan Hallyburton

2025-11-20

The coverage was easily and quickly…

The coverage was easily and quickly obtained. The earlier you obtain coverage, the lower the cost. Trust me. Everything was great.

Jonathan Sims

2025-11-19

Damon was great to work with and…

Damon was great to work with and answered all of my questions.

Eric S.

2025-11-19

Patrick Merchent was helpful and…

Patrick Merchent was helpful and patient. Easy to apply.

Stacey Derden

2025-11-19

Just signed up yesterday but the experience was good.

The application process was very simple. I searched for consumer geared reviews, as opposed to paid reviews, for a policy that would have reasonable premiums for a coverage amount enough to pay off my mortgage to protect my daughter. Ethos came up several times and was the People's Top Pick on the Forbes Advisor list and one I hadn't looked into. I had inquired into many other known companies, and I was bombarded with different agents attempting to sign me up. One thing I noticed about the calls I received for Ethos is it was from the same person every time, 20 miles from where I live. I liked that so I finally decided to consider it. I signed up that day, and coverage was available to me immediately. You also have a grace period to decide to decrease or increase the coverage. The premiums are locked in for the entire length of the policy, and the coverage does not go down over time as with some term policies. Also, the agent didn't try to oversell me insurance - that was a big plus to me.

Jay Mendez

2025-11-19

Super easy

Super easy, super convenient. Life insurance is a must have and it should be an easy process. Ethos is the place

James Storm

2025-11-19

Ethan was very helpful and professional…

Ethan was very helpful and professional when getting our life insurance was set up. He made the whole experience 10x's better

Terry Bumgardner

2025-11-18

It was made easy to go through this…

It was made easy to go through this process

Carey Bradford

2025-11-18

This was so easy

This was so easy

Francis Gutierrez

2025-11-18

Term Life Insurance

I’ve looking for life insurance since my family depends on me. My wife and my newly born son. Heard about Ethos thru friend and felt blessed applied for a life insurance with them. My agent, Baeleit, is very accomodating and you won’t feel dumb asking questions to her which she is ver knowledgeable. Now really peace of mind for me for my family.

Joseph Gebressilase

2025-11-18

Don't let for life insurance secure your family important

Don't let for life insurance secure your family important thing, tomorrow is not today don't let to decide for life insurance

RichieRich

2025-11-17

Easy

Easy, convenient and good rates

customer

2025-11-17

Everything was smooth

Everything was smooth, Kaleb Batchelor was extremely knowledgeable and helpful

Marie Person

2025-11-16

The enrollment were real

The enrollment were real, pretty easy.

Joshua Cottle

2025-11-15

Kim was incredibly helpful and took her…

Kim was incredibly helpful and took her time walking me through my life insurance policy. This was entirely new to me and setting it up was something I had put off for far too long. I wasn’t sure if it was going to be complicated, hell, I wasn’t even sure where to start, but Ethos made it easy. I walked away with a policy that covers my wife and kids futures and isn’t going to break the bank.

Ricardo Brooks

2025-11-15

The process of obtaining insurance…

The process of obtaining insurance coverage through Ethos was simple, informative and trusting.

customer

2025-11-15

Made it easy to get insurance at a…

Made it easy to get insurance at a affordable rate.

Adrian Woods

2025-11-15

Easy fast

Easy fast. Quality company

Sharina Polk

2025-11-14

Getting started was extremely easy and…

Getting started was extremely easy and hassle free with immediate coverage. I look forward to growing relationship with Ethos!

Marquitta H

2025-11-14

Very quick

Very quick, very easy process!

Tina M Howard

2025-11-14

What made my experience great was…

What made my experience great was dealing with very knowledgeable and friendly agents. The process was quick and easy. My mind is at ease now before the up coming holidays. My family doesnt have to worry about me if the unexspected should happen.

Jennifer Jemmings

2025-11-14

Easy and affordable!

Easy and affordable!

Karen Cecil-Tharpe

2025-11-14

Listen I don't know what you want from…

Listen I don't know what you want from me. But I haven't even started this insurance yet. Please give me a chance.2025

NELLIE BOB

2025-11-14

I had a great experance

I had a great experance

Adrian Garrett

2025-11-14

Awesome place to look to get a term…

Awesome place to look to get a term life insurance

RClapper

2025-11-14

Easy to use and understand.

Easy to use and understand.

greggory mull

2025-11-13

The agent was very knowledgeable.

The agent was very knowledgeable.

Jenny Clark

2025-11-13

Easy application

Easy application

Erin Demers

2025-11-13

It is so great!

So easy! Literally took minutes.

Timothy Stevens

2025-11-13

Great people to work with

Great people to work with

Holly Harris

2025-11-13

Easy to do- got it done in one go

Easy to do- got it done in one go! Highly recommend!

Jesus Dominguez

2025-11-13

My agent made the process seamless

My agent made the process seamless

Melissa Dark

2025-11-13

It was very quick and easy.

I have high recommendations from friends about this company.

Thomas Atwood

2025-11-12

Not being pressured

Up front personality of the angent

Wallace Thomas, MD

2025-11-12

Simple and easy application

Simple and easy application. Everything straightforward.

David F.

2025-11-12

Excellent process!

Excellent process!

Richard Vasquez

2025-11-12

very easy to do verry happy!

very easy to do very happy!

Hi

2025-11-12

Awesome and easy thankyou Ethos !

Awesome and easy thankyou Ethos !

Melanie thompson

2025-11-11

Easy to apply and finish

Easy to apply and finish

K Marshall

2025-11-11

Sign up process

Smooth sign up process

Mark LeBlanc

2025-11-11

Affordable insurance

Very easy and fast to get a quote and affordable.

steve gutierrez

2025-11-11

IT's BEEN LONG OVER DUE

Been wanting to for the longest time but just never did till i saw first hand what can happen if your not ready to take on what is and will happen once it's your time. Plus I didn't want to leave anything for my family to have to endure once it's my time.

Orville Miller

2025-11-10

Great experience

Great experience. Quick and easy

Tina Tyler

2025-11-10

Agent was awesome

Agent was awesome

Montoya Talbert

2025-11-10

It was great & easy

It was great

Ricky Griffith

2025-11-10

Easy and quick process

Easy and quick process! Excellent customer service by my agent Clint Davis.

no name

2025-11-10

Little Confusing

Experience was great for me, but 3 days later, my wife could not get a similar policy. Her quote was 50% more with less than half the coverage. Does not make sense since she too is young and healthy. We were told that hers was quoted in a different month (Nov) from mine (Oct),but they were only days apart. One policy accepted credit cards , but the other only bank routing.They seemed to be totally different policies. Will have to shop her policy around after 1st month.

Derrick Chee

2025-11-09

Was great working with your team

Was great working with your team. Provided a wealth of m college and very helpful ..

Jacqueline Orzel

2025-11-09

Connivence and security for our future

Connivence and security for our future

Ruth Francis

2025-11-09

Was wonderful

Was wonderful

Trevor Uyehara

2025-11-09

So easy and straightforward

So easy and straightforward. Didn’t take long at all

John Wells

2025-11-08

It was so easy

It was so easy, the process took less than 10 minutes, thanks!

Lynn

2025-11-08

Great Service

Quick and easy process of enrolling and seeing the coverage cost on the app on the amount you can afford

Zachery Loven

2025-11-07

The call with Eric helped.

The call with Eric helped.

Angel Meraz

2025-11-07

Easy and fast !

Easy and fast !

Joshua Lewis

2025-11-07

It was very fast and easy to set up

It was very fast and easy to set up. You can make your policy to fit your budget.

Chris Jones

2025-11-07

Very easy experience!

Very easy experience!

John B

2025-11-07

Easy application process

The application was quick and easy to complete.

Michael Suggs

2025-11-07

Easy process and great products to…

Easy process and great products to choose.

Marquita Pinkins

2025-11-07

Patience ,kindness dedicated agent

Patience ,kindness dedicated agent

Robert Dagley IV

2025-11-06

Easy and quick

Easy and quick

Frederick Barr

2025-11-06

Process seems simple

Process seems simple

YT

2025-11-06

Very simple and fast process.

Very simple and fast process.

Noliver Davis

2025-11-06

Life insursnce

Ben was great!

Thomas Smith

2025-11-06

The experience was satisfactory

The experience was satisfactory, and easy to complete!

Heather Franklin

2025-11-05

Everything thing look great it is also…

Everything thing look great it is also easy to understand and amazing customer service 5stars all around

Noway

2025-11-05

Great deal easy

Great deal easy

Deborah Hallgarten

2025-11-05

It was very easy.

It was very easy.

Martin Regla

2025-11-05

Steve Dietschy helped me a ton and made…

Steve Dietschy helped me a ton and made everything so much easier!

Cheryl Mccoy

2025-11-05

So my family doesn't have to worry

The gentle man I talked to was very nice.

Jason Larry

2025-11-04

I had a great agent

I had a great agent. She was really patient and helped me through the process.

Bruce Poland

2025-11-04

Fast

Fast. Exceeded all expectations

Patricia Lee

2025-11-04

Loved everything about the service

Loved everything about the service

Scott Calderwood

2025-11-04

So quick and easy

So quick and easy! 10minutes and my family will now be secure!

Marat Khusainov

2025-11-03

simple

straight forward, quick, efficient.

AlexP

2025-11-03

Easy process!

Easy process, follow up was great, answered all my questions.

Sophonia Miller

2025-11-03

Friendly and informative

Informative

Lynnda Whitaker

2025-11-03

It was easy and I could understand…

It was easy and I could understand everything.

Felicia Hutchens

2025-11-03

To help my husband and my daughter's…

To help my husband and my daughter's out finances

Robert

2025-11-03

Ease of use and fast process

Ease of use and fast process

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