Advertising Disclosure

Ethos Review

Find a customized quote easily

Reviews 3928

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Allen Alexander

2026-02-22

Fast

Real fast service

Carl goodwin

2026-02-22

They make easy

They make easy

Tracy Gonzalez

2026-02-22

User friendly

User friendly. Easy to complete. Approved in minutes. Absolutely loved the hassle free enrollment process.

Vanessa Morrissette

2026-02-22

Great price and easy to apply.

Great price and easy to apply.

Christopher Young

2026-02-22

Easy to use and quick to get

Easy to use and quick to get

Jesse Rothschadl

2026-02-22

20yr term

Easy to use, easy to setup, and prices are great!

Dave Sweney

2026-02-22

Recommended!

Quick, online completion, and easy application process! Highly recommend this company for your term life insurance needs! Thanks!

Tania

2026-02-22

I had no problem with signing up it was…

I had no problem with signing up it was so easy.

Andarg Assefa

2026-02-22

Ethos great and reasonable insurance

Great company and reasonable price thank you

Rory Presley II

2026-02-22

Easy to apply for both my wife and i

Easy to apply for both my wife and i

Patricia L Heimbuch

2026-02-22

Application was easy

Application was easy . Like the rates

Hailey Nicole Caruso

2026-02-22

I want my family to know they are protected

I want my family protected in the event of my death and know I loved them

MICHAEL HAMILTON

2026-02-22

Easy to deal with over the phone.

Easy to deal with over the phone.

Steven Farrell

2026-02-22

Great service

Great service

Daniel Lanois

2026-02-21

Easy application process

Easy application process

Rory Presley II

2026-02-21

Easy to apply

Easy to apply

BC

2026-02-21

Smooth and simple process.

Smooth and simple process.

Jimmy Riley Jr

2026-02-21

Super easy process

Super easy process

Sharon

2026-02-21

So easy and quick!

So easy and quick!

Minerva Herrera

2026-02-21

I’m 52 years old and this was really…

I’m 52 years old and this was really easy

Jakeira Jackson

2026-02-21

Get life insurance

Fast easy and understanding

Kristina McPhee

2026-02-21

Kim Howard was super helpful and…

Kim Howard was super helpful and knowledgeable with my questions I had

dale barnaby

2026-02-21

Easy access no exam no judgements …

Easy access no exam no judgements quick service

Sandy Thomas

2026-02-21

Such an easy process easy

Such an easy process. 100% recommend

Genadiy Fonar

2026-02-20

Super fast convinient and affordable

Super fast convinient and affordable

Darrell Bowman

2026-02-20

Easy to use and good support

Easy to use and good support

Shatonya Banyard

2026-02-20

My experience was great they listen to…

My experience was great they listen to my questions and concerns and offer solutions. They worked around my schedule having someone to talk to in the evening and helping obtain affordable life insurance to protect my loves ones was greatly appreciated.

Ulises Cruz

2026-02-20

Brian Sledge was great

Brian Sledge was great! He was informative, patient, clear, and understanding. He was very helpful.

Kiana Roman

2026-02-20

Brian Sledge was amazing!

Brian Sledge was amazing. He answered all of our questions and was extremely kind and knowledgeable. He even took the time out to contact us after our call because we had additional questions.

Jason Shultz

2026-02-20

The experience was fast and reasonable

The experience was fast and reasonable

Philip Ros

2026-02-20

Very quick process

Very quick process

Sean Carmichael

2026-02-20

Easy to apply

Easy to apply

Emma Wagnon

2026-02-20

Excellent service!!!

Excellent service!!!

Delores Jordan

2026-02-20

Very simple process

Very simple process! Easy to do from home and a much needed service for many!

David Syfert

2026-02-20

User friendly

Easy straightforward application and process. Thank you.

Carlton Essex

2026-02-20

Fast and easy

Fast and easy

JAMES GALBREATH

2026-02-20

Easy process

Easy process

Ryan Sawyer

2026-02-20

Very easy and fast !

Very easy and fast !

D Ryu

2026-02-19

Quick and easy process

Quick and easy process. Fair balanced questions. Didn't have to talk to someone trying to upsell.

Adam Weber

2026-02-19

Great Service!

Great Service!! Easy to apply. Thxs

Rachel S.

2026-02-19

Very easy

Very easy. Changed employers, and new one had no policies, so decided to try this out. Heard it on Sirius XM.

Venessa Mullis

2026-02-19

Simple and easy!

Simple and easy!

Laquanna Byers

2026-02-19

Applying was simple and fast

Applying was simple and fast

Hemanshu Patel

2026-02-19

So easy to sign up

So easy to sign up, totally hassle-free.

Jeff Casper

2026-02-19

Easy and fast as advertised

Easy, through and efficient. It's like the TurboTax of life insurance!

Darlene Rutherford

2026-02-19

Very Easy Process

The experience was easy and process was smooth. I was able to get a 20 yr policy for a great price!

Jason Vanderbur

2026-02-19

Quick process and approval!

Quick process and approval!

Petros Kekedgian

2026-02-19

So far so good

So far so good

Damon Bro

2026-02-19

Evan was great

Evan was great

Andrew Pierce

2026-02-18

Easy to use platform

Easy to use platform

Wilhelmina

2026-02-18

Simple and easy to use

Simple and easy to use. Fair rates!!!

Tucker Swiastyn

2026-02-18

Best insurance experience I've ever had

I'm "young" — 31, with 4 kids and an amazing wife. Life insurance has been on my mind for a while. Ethos was so easy to apply for. It took me 7 minutes to get approved (I literally applied on my phone while doing the dishes). After comparing it with other plans, it was a no-brainer. The prices are competitive, easy to apply, and awesome coverage. I hope I'm around for it all, but if I'm not, I'll be leaving my family with 1 less (big) thing to worry about.

MARIANNE ANDERSON

2026-02-18

It was easy to access

The agent was great

James McDaniel

2026-02-18

Peace of Mind

Very quick! Very Easy! Now I have peace of mind just in case anything were to happen to me, my wife and kids will be covered. Definitely recommend getting this in place!

Valerie Lowe

2026-02-18

Thank you Jonathon Rivera for all your…

Thank you Jonathon Rivera for all your help!!

Alicia2168

2026-02-18

inheritance

easy to use thank you

Calvin Boone

2026-02-18

Received professional and quality…

Received professional and quality customer service.

William D

2026-02-18

Easy sign up

Easy sign up

Franklin Brantley

2026-02-18

Simple and user friendly

Simple and user friendly

Maddie

2026-02-18

Worth it

Fast to apply great rates

Nedra Porter

2026-02-18

Very easy to apply

Very easy to apply.

Daniel Pyne

2026-02-18

Extremely easy and all of my questions…

Extremely easy and all of my questions were answered!

Rusage Josephine

2026-02-18

I am happy to have my life insurance

I am happy to have my life insurance

Thomas Sheals

2026-02-18

Great!!!!!

Great!!!!!

Belinda Degboe

2026-02-18

From frustration to five stars — Dustin turned it all around. ⭐️

I walked into today’s appointment feeling beyond frustrated. After months of trying to get a callback from Ethos, I honestly felt overlooked and disappointed. But everything changed when I met Dustin. From the moment we spoke, he was professional, attentive, and genuinely engaged. He answered every single question thoroughly and, more importantly, made me feel heard and valued not rushed, not dismissed. That level of care makes all the difference. Dustin completely turned my experience around. Because of him, I will absolutely be recommending Ethos to my friends and family.

Gary Burkhart

2026-02-18

Chris was very polite and professional!

Chris was very polite, courteous and resourceful while helping find a final expense plan. He also gave me homework to look through my snail mail and digital email to verify that I didn't already have a policy to save me money. I appreciate that kind of service

Susanne Müller

2026-02-17

Easy

Easy! Good process.

Kana

2026-02-17

My experience applying for term life…

My experience applying for term life insurance with Ethos was smooth and straightforward. The online application process was simple, intuitive, and easy to complete. Before I finalized my policy, a representative personally called to review the coverage details and ensure I fully understood my options and decision. I appreciated the transparency, professionalism, and customer support provided throughout the process.

Charles R Behrman

2026-02-16

Thks for being all on line

Just fine with my experience

Sanjay B

2026-02-16

Quick process

Quick process, good term provider selected, and competitive rate. Very happy

John Crimmins

2026-02-16

Fast and easy yay!

Thanks the experience has been easy and fast good job

Steve Grose

2026-02-16

Great service offering

Great service offering. The application and approval process was VERY quick and easy. I would highly recommend Ethos.

Aubrey Murray

2026-02-16

Everything was extremely user-friendly…

Everything was extremely user-friendly and simple. I had new insurance within a half an hour.

Amya Grace

2026-02-16

Good

Good, no more comments

Jennifer Martinez

2026-02-16

Very quick

Simple to use

Juwan Watkins

2026-02-16

Ethos made it very easy and clear to…

Ethos made it very easy and clear to get the policy I needed.

Michaelle

2026-02-15

Fast and easy access to meaningful…

Fast and easy access to meaningful protection!

Victor Rios

2026-02-15

Impressed and satisfied with the speed…

Impressed and satisfied with the speed of the process to get insured.

Natalie

2026-02-15

Follow up customer service help

It was easy to fill out the application and we got instant approval. I had some questions so I didn't finish the application fully, but within an hour or so somebody called me on the phone and that worked out to answer some of my questions. He was able to help me understand everything and I got back online later that evening and finished the process.

Bradley Eik

2026-02-15

Easy application process

Easy application process, quick decision, and great coverage!

Jess Barnick

2026-02-15

I felt over quoted

I felt over quoted, 2 million is not what I needed and felt like the website was trying to get me to pay the max a month. I got a phone call, and sent it to voicemail. And they called back immediately and I thought it might be a family member so I answered. Twice in a row is a little aggressive, but I guess it worked.

Eric Huggins

2026-02-15

Very quick and easy

Very quick and easy! Zander and Pacific life was super difficult to work with and took over 2 months with no result, but ETHOS has been so wonderful and took only 20 minutes.

Karen Mason

2026-02-15

Agent explained everything for me

Agent explained everything for me. Simple to understand.

youngmjd

2026-02-14

This was very straightforward and…

This was very straightforward and quickly completed. Thank you.

elhanan martin

2026-02-14

It’s been easy and

It’s been easy and, great so far!

Jesika Graeber

2026-02-14

Questions were simple and easy to…

Questions were simple and easy to answer.

Chintan Shah

2026-02-14

If you are healthy prices are high

If you are healthy, then their prices are quite high compared to quotes I received from other carriers.

Gina White-Byrd

2026-02-14

The agent was very polite and patience…

The agent was very polite and patience as he told me about the product and the advantages it offered.

Elmer

2026-02-14

Very easy and quick

I did an online app and got approved quickly. A rep called me shortly after and took my payment and I was all set. It only took a few minutes.

Nazymgul Evans

2026-02-14

It was so easy and affordable

It was so easy and affordable! It gave me sense of peace to know that my children are protected

jm

2026-02-13

Smoothest process I've had for life…

Smoothest process I've had for life insurance quote and coverage. Great value as well.

Georgina Alberto

2026-02-13

Easy no hassle application

Easy no hassle application

Kelsi Zaccarello

2026-02-13

The agent was so kind

The agent was so kind, answered all my questions, called me back timely 😀

Adam Goldsmith

2026-02-13

Convenience

Convenience, clarity, and great offers on life insurance. The time saved with the online application process and instant coverage is top notch.

Dylan

2026-02-12

Scott was awesome and fast

Scott was awesome and fast

Michelle

2026-02-11

The process was easy with clear step by instructions.

The process was easy with clear step by step instructions. If at the end you had any questions, you can call the Ethos customer service number and someone was able to assist. I was able to get the coverage I wanted at the price I could afford.

Don John

2026-02-10

Cool and easy and peace of mind and…

Cool and easy and peace of mind and accepting what no one wants to but its reality.

Patrick Fromholz

2026-02-10

Scott did an excellent job…

Scott Pierce did an excellent job helping me with my policy. He was professional, knowledgeable and made the process smooth and easy. Thank you!

Rk

2026-02-10

Everything made easy

Everything made easy

Top Life Insurance

Ethos
Read review
Ladder
Read review
Haven Life - Closed
Read review
Bestow
Read review
Sproutt - Closed
Read review