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Ethos Review

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Reviews 3853

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Michaelle

2026-02-15

Fast and easy access to meaningful…

Fast and easy access to meaningful protection!

Victor Rios

2026-02-15

Impressed and satisfied with the speed…

Impressed and satisfied with the speed of the process to get insured.

Natalie

2026-02-15

Follow up customer service help

It was easy to fill out the application and we got instant approval. I had some questions so I didn't finish the application fully, but within an hour or so somebody called me on the phone and that worked out to answer some of my questions. He was able to help me understand everything and I got back online later that evening and finished the process.

Bradley Eik

2026-02-15

Easy application process

Easy application process, quick decision, and great coverage!

Jess Barnick

2026-02-15

I felt over quoted

I felt over quoted, 2 million is not what I needed and felt like the website was trying to get me to pay the max a month. I got a phone call, and sent it to voicemail. And they called back immediately and I thought it might be a family member so I answered. Twice in a row is a little aggressive, but I guess it worked.

Eric Huggins

2026-02-15

Very quick and easy

Very quick and easy! Zander and Pacific life was super difficult to work with and took over 2 months with no result, but ETHOS has been so wonderful and took only 20 minutes.

Karen Mason

2026-02-15

Agent explained everything for me

Agent explained everything for me. Simple to understand.

youngmjd

2026-02-14

This was very straightforward and…

This was very straightforward and quickly completed. Thank you.

elhanan martin

2026-02-14

It’s been easy and

It’s been easy and, great so far!

Jesika Graeber

2026-02-14

Questions were simple and easy to…

Questions were simple and easy to answer.

Chintan Shah

2026-02-14

If you are healthy prices are high

If you are healthy, then their prices are quite high compared to quotes I received from other carriers.

Gina White-Byrd

2026-02-14

The agent was very polite and patience…

The agent was very polite and patience as he told me about the product and the advantages it offered.

Elmer

2026-02-14

Very easy and quick

I did an online app and got approved quickly. A rep called me shortly after and took my payment and I was all set. It only took a few minutes.

Nazymgul Evans

2026-02-14

It was so easy and affordable

It was so easy and affordable! It gave me sense of peace to know that my children are protected

jm

2026-02-13

Smoothest process I've had for life…

Smoothest process I've had for life insurance quote and coverage. Great value as well.

Georgina Alberto

2026-02-13

Easy no hassle application

Easy no hassle application

Kelsi Zaccarello

2026-02-13

The agent was so kind

The agent was so kind, answered all my questions, called me back timely 😀

Adam Goldsmith

2026-02-13

Convenience

Convenience, clarity, and great offers on life insurance. The time saved with the online application process and instant coverage is top notch.

Dylan

2026-02-12

Scott was awesome and fast

Scott was awesome and fast

Michelle

2026-02-11

The process was easy with clear step by instructions.

The process was easy with clear step by step instructions. If at the end you had any questions, you can call the Ethos customer service number and someone was able to assist. I was able to get the coverage I wanted at the price I could afford.

Don John

2026-02-10

Cool and easy and peace of mind and…

Cool and easy and peace of mind and accepting what no one wants to but its reality.

Patrick Fromholz

2026-02-10

Scott did an excellent job…

Scott Pierce did an excellent job helping me with my policy. He was professional, knowledgeable and made the process smooth and easy. Thank you!

Rk

2026-02-10

Everything made easy

Everything made easy

Katie

2026-02-10

Everyone and I.

Everyone and I.

Neftali Pagan III

2026-02-09

Great but needs some help love the site…

Great but needs some help love the site tho

Jordan Parker

2026-02-09

very easy steps to getting life…

very easy steps to getting life insurance. Have had many friends and family use Ethos. Highly recommend anyone looking for life insurance.

Kim

2026-02-09

Website is easy to use

Website is easy to use and got approved very quickly!

Staretta Taylor-Cooper

2026-02-09

Very friendly and professional and gave…

Very friendly and professional and gave me what I wanted at this time.

Mary Baker

2026-02-09

I had insurance within an hour

I had insurance within an hour. Easy!

Eddie Lewis Jr

2026-02-09

Great service

Ethan Abbe was a pleasure to work with first thing in the morning. I felt very comfortable sharing information and although there were some minor computer transmission technical difficulties, he worked with me and we were able to get through the process.

Kelly Butler

2026-02-09

easy process

easy process

Robert Giles

2026-02-08

Very easy to purchase insurance

Very easy to purchase insurance

Lynne Mitchell

2026-02-08

I don't think anything could be easier…

I don't think anything could be easier to fill out!

Lauren Burdett

2026-02-08

I appreciate the ease of applying but…

I appreciate the ease of applying but the phone calls were too much. If I don’t answer the first time, someone would call back multiple times without leaving a message.

Big_Doggie

2026-02-08

Great personal service!

Great personal service!

Raish momin

2026-02-07

Excellent

Quick result

LaNora Shaffer-McNeeley

2026-02-07

Ease of maneuvering through the process…

Ease of maneuvering through the process !

Shelley Selph

2026-02-07

Easy application process thus far!

Easy application process thus far!

Christa Baca

2026-02-07

The ease of this was amazing!

The ease of this was amazing!

Rhonda

2026-02-07

Price and great service

Price and great service

Adrienne

2026-02-07

Planning for end of life made easy

While planning for our retirement, Ethos made it easy to get a life insurance policy activated

Stacy Kitchens

2026-02-06

Everything went well with the…

Everything went well with the application process.

Jennifer

2026-02-06

Easy process!

Easy process!

Valerie Richardson

2026-02-06

The process was very easy.

The process was very easy.

Koonse Kelly

2026-02-06

Simple to use website

Simple to use website, quick and easy

Albert

2026-02-06

Scott Pierce made our family choice easy!

Scott, was very helpful and patient with getting me through this process. The information provided was concise and easy to understand. Big thanks and a big Aloha! Scott is the best!

Havilah Lusk-Vanderbeck

2026-02-05

More coverage for less and I had an…

More coverage for less and I had an agent reach out to ensure I didn’t have any questions. It’s nice to know my family is covered if something happens without breaking the bank!

Miranda

2026-02-05

Easy and convenient

Easy and convenient to obtain life insurance with options

Leonardo

2026-02-05

Timely and accurate information was…

Timely and accurate information was provided with a great actitud and great service, I got Scott as an agent, and he guided us to the best policy for our needs.

Kristi Winfree

2026-02-05

Ethos was very easy to use and the rep…

Ethos was very easy to use and the rep that helped me was really good and followed up to make sure I got what I needed.

Helecia Choyce

2026-02-05

Very professional and easy to navigate…

Very professional and easy to navigate to apply for coverage.

Kip Massner

2026-02-05

super easy process and affordable

it was very straightforward easy and walked me through every step of the process a great experience

Brian Stigliano

2026-02-04

So far so good

So far so good, easy setup and great agent called me to walk through the process!

Christopher Thomas

2026-02-04

Seemed to be an easy process.

Seemed to be an easy process.

Dawn Cappello

2026-02-04

Very helpful on filling everything out

Very helpful on filling everything out

customer

2026-02-04

Easy process

Easy process, just answered a few questions and received a great rate.

Stefanie Cucciarre

2026-02-04

The process was quick

The process was quick, efficient and easy!

Shane Anderson

2026-02-04

Quick

Quick, simple, best price

Jessica Moore

2026-02-04

Easy to apply

Easy to apply

Jennifer LeMelle

2026-02-04

User friendly

User friendly, fast and efficient.

Shannon Dean

2026-02-04

Very fast

Very fast, they dont call you and bug you constantly like other companies. Im very happy with my choice

Nathan Rhoden

2026-02-04

Great experience

Great experience

Richard Loughran

2026-02-04

Dope

Easy to get quote. Also have you seen my updog?

Cory Preston

2026-02-04

My rep Eric Montgomery was very…

My rep Eric Montgomery was very professional/very thorough/ and the process was very easy

Vladimir Simich

2026-02-03

Fast

Fast, easy and extremely helpful

Bonnie Chau

2026-02-03

Easy and great for love one

Easy and great for love one

Brandon Keller

2026-02-03

Mike Crowley was great with explaining…

Mike Crowley was great with explaining everything and making me feel comfortable in getting an additional policy.

James Klahr

2026-02-03

Glad I wont burden my wife when Im gone.

Glad I wont burden my wife when Im gone.

MD Myers

2026-02-03

Fast and quick

Fast and quick to replace previous expiring term insurance

Marni Kramerman

2026-02-03

Thank you for granting me some peace of…

Thank you for granting me some peace of mind for my daughter when I’m no longer here for her.

Jordan Bradway

2026-02-03

Helpful Agents

They got me to an agent when I had a question really quickly. The phone call took less than 10 minutes to get everything sorted out.

Eric Houston

2026-02-03

Experience was streamlined and straight…

Experience was streamlined and straight forward. My only strife was the pest like communication upon receiving a quote as I got my affairs in order to proceed with payment

Remember all Created Equal

2026-02-03

Quick and easy!

Quick and easy!

Catherine Mansdoerfer

2026-02-03

Simple and easy to complete the…

Simple and easy to complete the process, but not great customer help with issues. I waited on hold forever wondering if I was actually in line or was never going to be helped. The online email submission answer was also not satisfactory. Overall a good price for a policy I needed.

Jessica G.

2026-02-03

Super easy and convenient!

Super easy and convenient!

Philip Jones

2026-02-03

So simple!

Much easier, simpler, and faster than I expected. I had put off getting life insurance for months because I thought it would be a convoluted process. Instead, I was done in under 20 minutes. 10/10 would recommend to anyone

Lauren

2026-02-03

Ben was great

Ben was great. Super communicative and the fact that there was an actual person to pick up the phone and coordinate a call when it was best for me was really appreciative. He helped me with a plan that met my goals and was above and beyond helpful along the way.

customer

2026-02-03

Easy, fast peace of mind!

I am an early 40s female in great health looking for extra peace of mind for my family should something unexpected happen. With Ethos, in 10 minutes I was insured for $1 million for a guaranteed 20 year term at $82/m. The process could not have been easier!

Jesus Rios

2026-02-03

That was so easy and fast

That was so easy and fast! Thank you!!

Michele

2026-02-03

Slick and easy process

Slick and easy process. Simple easy to follow questions and instant approval.

David Black

2026-02-03

Great experience

Easy to apply

Cynthia Anne Madgwick

2026-02-03

TruStage Transparency

Hello, The purchase of a whole life insurance policy was simplified tremendously compared to all and any past experiences. It was simple and points and very fair and encouraging. I would say at this point my experience was up front and stress free. Thank you Tru Stage for this opportunity.

Connie Anderson

2026-02-03

She was very helpful and trustworthy

She was very helpful and trustworthy, thank you!

Robert Holmes

2026-02-03

The gentleman we talked to was awesome

The gentleman we talked to was awesome

Michael

2026-02-03

Super fast

Super fast, super easy and a great rate.

Cindy Long

2026-02-03

They took their time and waited on me…

They took their time and waited on me to make my decision

Mary Smith

2026-02-02

was easy pleasant and non stressful to…

was easy pleasant and non stressful to do

Carol Payne

2026-02-02

Easy

Easy to use. Quick

Scott L Paulin

2026-02-02

Very efficient and friendly

Very efficient and friendly

Raquel Wellman

2026-02-02

The questions are clear and easy to…

The questions are clear and easy to understand and answer.

Ford Lawrence

2026-02-02

Quick and easy loved the process

Quick and easy loved the process

Karl Weaver

2026-02-02

Easy application process

Easy application process. Fair priced for peace of mind knowing my wife won't struggle financially.

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