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Ethos Review

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Reviews 4411

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Rhonda Abbott

2026-03-23

Application process very simple

Application process very simple. Coverage immediate.

Rocco Morgan

2026-03-22

Excellent Service and Support!

Excellent Service and Support!

Juan Raymundo Montelongo Moral

2026-03-22

Peace of mind.

Peace of mind.

Customer Vye

2026-03-22

Website was easy to use

Website was easy to use

Joni Schexnaydre

2026-03-22

Ease and precision

Ease and precision

Bradley Neumann

2026-03-22

Easy Service

Great experience

Adrienne Mills

2026-03-22

enrollment requirements…

Some of the enrollment requirements were not decisions I wanted to make or could enter to my preference ,such as , opt out of additional beneficiary and power of attorney . Otherwise five star experience and options .

Mark Johnson

2026-03-22

quick and simple!

quick and simple!

Ronan Jones

2026-03-22

Laura was amazing at looking over all…

Laura was amazing at looking over all my options and seeing what was best for me overall amazing experience

Jordan

2026-03-22

Quick and easy!

Quick and easy!

Quintion Jenkins

2026-03-21

They are very helpful with everything

They are very helpful with everything

customer

2026-03-21

Everything is good so far

Everything is good so far. Not sure why I have to update payment info.

Tom Connolly

2026-03-21

Nice and EASY.

Nice and EASY.

Griselda Ramirez

2026-03-21

Fast easy practical

Fast easy practical

Pat

2026-03-21

Great service!

Being able to talk to a professional agent who can guide me in the right direction and search for the best policy for my needs and affordability.

William Garriga

2026-03-21

Great customer service

Great customer service

Caycee Carley

2026-03-21

I've been a year learning about life…

I've been a year learning about life insurance and getting quotes before feeling any real confidence about my choices. Now I am both relieved and excited that I have what I do want and it's the best I can truly afford. Very happy! Thanks :)

Justin Myres

2026-03-21

I recieved my quote in minutes!

The application process was fast and easy!

Ian Lenz

2026-03-21

Quick and easy

Quick and easy

John Garnett

2026-03-21

Easy and fast to apply!

Easy and fast to apply!

Melissa F

2026-03-21

Great and helps prepare for my daughter…

Great and helps prepare for my daughter and husband.

WESLEY BATTON

2026-03-21

Really easy to use

The system was easy to use

Deshawn Harris

2026-03-21

Agent

Everything was solved.

Sharath Blankenship

2026-03-20

Ethos made my experience beyond simple…

Ethos made my experience beyond simple with just a few questions and several options from which to chose.

Yusuf K

2026-03-20

Vandena | Customer Support

Give Vandena a raise shes your biggest asset for customer support, she's very clear and transparent.

T Bender

2026-03-20

Great customer service

Great customer service Scott made me feel comfortable with my questions. Even though I felt they were subpar

Jared J Conover

2026-03-20

Made it really easy

Made it really easy

Brendan O'Donnell

2026-03-20

Simple prices and I got the coverage I…

Simple prices and I got the coverage I needed. Ryan was great to work with!

Sharon Campbell

2026-03-20

Family First

Michael was great helping me understand policy, etc. since this was my first time looking at life insurance.

customer

2026-03-20

Great experience

Great experience

Luigi Camarena

2026-03-20

The overall process was really easy and…

The overall process was really easy and my agent tanner was pleasant to work with.

K P

2026-03-20

I'm very pleased

I'm very pleased. this was quick and easy. no agent upsell. no needle sticks. less than 10 minutes to $1mm in coverage. Very good pricing. This is a better way to buy term insurance.

Terence McFadden

2026-03-20

It was very easy process

It was very easy process

Yvette Huizar

2026-03-20

Great easy process

Wonderful experience, it was a fast and easy process.

Girlie Aliasas

2026-03-20

Easy to use the app

Easy to use the app

Eric

2026-03-20

Easy

Quick and Easy

Scott Holden

2026-03-20

My experience was filling out the…

My experience was filling out the application was fast and painless.

Chad

2026-03-20

Amazing and so easy and helpful

Amazing and so easy and helpful

Josh Weidman

2026-03-20

Great rate even for pilots!

I've looked all over for insurance and chose not to get it due to cost. Tried ethos out off an add and they came back half the price of everyone else.

Amanda Catherman

2026-03-20

Easy application process and clear…

Easy application process and clear description of options.

Michael

2026-03-20

Quick application process

Quick application process, efficient, and received the coverage I needed quickly

MrsFramp

2026-03-20

Simple yet thorough

Simple yet thorough. Feel extremely confident with my decision.

Felicia Bailey Spencer

2026-03-19

Good good good good

Good good good good

Barbara Antzoulis

2026-03-19

Needed to get information

Needed to get information and it was quick and easy!

Suzanne Jones

2026-03-19

Fast results with descent prices

Fast results with descent prices

J.B.Goode

2026-03-19

Efficiency by the agent

Efficiency by the agent, "Seth"

Jimbo

2026-03-19

easy

easy, quick, exactly what I needed, when I needed it.

Antoine Wooten

2026-03-19

Very helpful with my options.

Very helpful with my options.

Pagan Beem

2026-03-19

Easy to navigate

Easy to navigate

Kissoondial Ramotar

2026-03-19

Communication

Communication

Mark Hopewell

2026-03-19

Everything from applying online to…

Everything from applying online to final acceptance was a piece of cake. Isabella was very prompt in calling me to confirm and answered every question I had.

DMari Washington

2026-03-19

Easy

Easy, smooth, and fast!

Arthur Moshier

2026-03-19

Easy to fill out and understanding was…

Easy to fill out and understanding was simple

John Defeo

2026-03-19

So easy!

So easy!! I was set up in less then 10 minutes!

Bryan Bair

2026-03-19

Ease of application

Ease of application. When a question arouse from Ethos, they were quick to resolution

Anton Brown

2026-03-19

Quick and easy no hassle at all

Quick and easy application with straight forward questions. No hassle at all

Cynthia Barnhill

2026-03-19

Easy to use

Easy to use. Very straightforward.

DIEGO SALVADOR

2026-03-19

Fast, simple, and surprisingly smooth

had an excellent experience with Ethos Life. The entire process was incredibly fast, clear, and straightforward. What really stood out to me was how easy everything was — from getting a quote to final approval, it all felt seamless and well designed. I expected something more complicated, but it was the opposite. No unnecessary steps, no confusion, just a smooth and efficient experience from start to finish. Highly recommend for anyone looking for a simple and modern way to get life insurance.

MAGDALENA NIETO

2026-03-19

Smooth experience

Smooth experience. Was approved and insured within minutes

Eric Hansen

2026-03-19

This was really easy

This was really easy, I wish I would’ve done it 10 years ago!

MAGDALENA NIETO

2026-03-18

Agent was great

Agent was great! Explained everything to me.

Desire

2026-03-18

This was quick and painless and the…

This was quick and painless and the rates aren’t bad at all. I am just happy to be covered with a little piece of mind Thank you

Janene Raulerson

2026-03-18

Easy

Easy, quick, rates

JEAN FENNER

2026-03-18

Pleasant and knowledgeable service

Pleasant and knowledgeable service

Victoria Sanchez

2026-03-18

Best service EVER

Best service EVER

Frankie Walls

2026-03-18

very easy and quick

very easy and quick

Robert Murphy

2026-03-18

Very easy application

Very easy application. I liked that my doctor's contact info was already listed.

DANIEL S

2026-03-18

Great job explaining everything

Great job explaining everything! Saved me money with greater coverage!!

Maymond Hamilton

2026-03-18

It was a good experience

It was a good experience

Sally Hopkins

2026-03-18

Quick and easy

Quick and easy

Brendan Waterworth

2026-03-18

Sign up was quick and easy

Sign up was quick and easy, and so was choosing your plan.

Diana Cavazos

2026-03-18

Marc Muhs gave us some wonderful advice…

Marc Muhs gave us some wonderful advice and we are all set with a perfect policy given our needs. Simple, quick and easy!

Chavis Jackson

2026-03-18

Everything was fast

Everything was fast, simple, and easy!!!

Fleet

2026-03-18

Ease of use

Ease of use; very thorough questions and process; for immediate execution.

Robert Whitmore

2026-03-18

I’m satisfied

I’m satisfied

E. Quarles

2026-03-18

Really easy to use website

Really easy to use website. Concise and fast service. Thank you.

Jess

2026-03-18

Quick and easy!

Easy to navigate and quick pre-approval! No need for physical exam, just answer health history questions and you’ll get a quote right after.

Diane Hance

2026-03-18

Wow!

Wow! Peace of mind for my special needs son was so easy. Thank you Ethos!

Beth Fields

2026-03-17

How easy this is to apply

The easiest to apply for insurance .

Guy Anderson

2026-03-17

WOW easy and fast

WOW easy and fast

Alexandria Taylor

2026-03-17

Kris Black was super knowledgeable

Kris Black was super knowledgeable, helpful, and accessible any time I had questions.

Sandra Reyes

2026-03-17

easy to follow questions

easy to follow questions

Mark Delgado

2026-03-17

With one exception

With one exception, I have had nothing but great service from Ethos and its representatives. I recommend you to my friends, whenever the issue of life insurance is raised.

Dennis Kuntz

2026-03-17

Very easy to acquire life insurance.

Very easy to acquire life insurance.

Priscilla McLamb

2026-03-17

Great Broker experience

Great Broker experience. Very considerate and knowledgeable of your policies.

Verna Jones

2026-03-17

Had no problem with the application

Had no problem with the application

Armando c Robledo

2026-03-17

Very easy to do

Very easy to do

Jay

2026-03-17

Incredibly fast and easy!

Incredibly fast and easy!

James W

2026-03-17

Easy, understandable process.

No pressure.

J S

2026-03-17

The application process was very easy…

The application process was very easy to complete. I was able to get coverage the same day. Highly recommend.

Karen Stites

2026-03-17

Easy to get coverage.

Easy to get coverage.

hakava

2026-03-17

Eric was prompt

Eric was prompt, extremely helpful and listened to everything I said. It was nice to talk to a human with knowledge and humanity. I would recommend him to anyone.

William Charles Jones

2026-03-17

Easy

So easy. So fast.

Tamala Binion

2026-03-17

Great and fast service.

Great and fast service.

Denise

2026-03-17

I have been putting off getting life…

I have been putting off getting life insurance because I am busy and don’t have a lot of time. I am a young husband and father who just needed to get this done. It took 20 minutes and no physical or bloodwork.

Scott Allwein

2026-03-17

It was very easy

It was very easy

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