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Ethos Review

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Reviews 4295

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Monica Redwine-Anderson

2026-03-16

Simple & easy

Simple & easy

Rahim

2026-03-16

Excellent service from Brian Axberg

Excellent service from Brian Axberg, he made my process easy and smooth, answered all of my questions.

Christina Augustine

2026-03-15

Easy

Very easy and affordable.

Elaine

2026-03-15

Was easy to get the coverage I needed…

Was easy to get the coverage I needed and wanted so my burial expenses will be paid!

Chris Mento

2026-03-15

Quick & Easy

I changed jobs last year and my company life insurance went way down compared to what I previously had. ETHOS made this nice and easy to pick right back up on.

Rm

2026-03-15

REASONABLE price and I am glad I took…

REASONABLE price and I am glad I took it ...

John Kennedy

2026-03-15

Incredibly simple and understandable…

Incredibly simple and understandable approach to life insurance. Would highly recommend.

Gary Brown

2026-03-15

Easy

Very easy experence

DD

2026-03-15

Easy

Easy to apply

Tanya Gibbs

2026-03-15

Easy to maneuver through the process of…

Easy to maneuver through the process of getting life insurance.

Thomas Morgan

2026-03-15

Easy and straightforward

Easy and straightforward

Kenneth Jones

2026-03-15

It was easy to get coverage for my…

It was easy to get coverage for my daughter and husband.

william peselli

2026-03-15

easy processing.

easy processing.

Corey Burns

2026-03-14

Super fast

So fast and best rate I could find

Marcia P.

2026-03-14

Easy process

Easy process, I’m happy with the pricing, no issues.

Michelle Umbower

2026-03-14

Great Service Agent was great and knowledgeable!

Dr. Michelle Umbower

James

2026-03-14

User Friendly

Easy, convenient.

Susan Solomon

2026-03-14

Sozha was very helpful and patient with…

Sozha was very helpful and patient with my questions. Excellent pricing options and appreciated the calculator to help determine what coverage I need. Didn't feel pressured into signing up.

Trae Vaughan

2026-03-14

Somewhat easy

Quick and easy

Jeffrey Duncan

2026-03-14

So simple so reassuring!

So simple so reassuring!

Jessica Carney

2026-03-14

Easy process

Easy process

FF

2026-03-14

Quick and easy!

Quick and easy!

Casey Gray

2026-03-14

Fast

Fast. Great rate.

Leon Anderson

2026-03-14

Everything is great!👍

Everything is great!👍

Roderick Harden

2026-03-14

Great Experience

When i had questions about the policy i was able to speak to someone and he helped me make the right decision for my family. Not only did he assist me in getting my coverage right he helped with my wife as well. We both have coverage due to his professionalism. Thanks, Brian for your hard work.

Derek S

2026-03-13

Adrian was fantastic

Adrian was fantastic. Very professional and efficient. I got coverage almost instantly.

trevon mcdonald

2026-03-13

great service

great service

CS

2026-03-13

The experience was quick easy right to…

The experience was quick easy right to the point. I did not have to jump through hoops to get my quote. I really like the setup you guys have here.

Michael Kugler

2026-03-13

informative review

informative

Kathi

2026-03-13

Easy to do and most insurance.

Easy to do and most insurance.. happy with our policy.

Jacqueline Zimmer

2026-03-13

Very easy to sign up for and great…

Very easy to sign up for and great rates!

Michael Fullard

2026-03-13

It was very easy steps,ready to start…

It was very easy steps,ready to start my new journey.... Thanks 😊

Elisabeth Hamner

2026-03-13

The website was very informative and…

The website was very informative and easy to navigate.

Rachel Curtis

2026-03-13

Very easy to do I feel so much better…

Very easy to do I feel so much better now I have this

Paul Anamos

2026-03-13

Great and Easy Process!

Easy. Quick. Much better value than Farmers. Great process! Really well done.

Robert Mellen

2026-03-13

Ease of doing business

Ease of doing business. Expedited response time.

Amy Gipson

2026-03-13

Smooth transaction

Smooth transaction. Easy flow.

walter ristow

2026-03-13

Super quick to set up and instant…

Super quick to set up and instant follow call by agent to answer any questions/concerns I had. Great experience overall and piece of mind.

Michael Taylor

2026-03-13

It was easy to fill out now I have peace of mind for my family

It was easy steps to get the coverage that I need for my family

Michael Fennessy

2026-03-13

Ease of use and how quick it was to…

Ease of use and how quick it was to complete

JTYAKTech

2026-03-13

Easy and Fast process!

The process to get life insurance was easy and fast. I was provided multiple options that best fit my needs. Setting up and obtaining a policy was no hassle and and great experience!

Virgil Leath

2026-03-12

Easy purchase

Easy purchase

Jonathan

2026-03-12

Smooth simple process

Smooth simple process. Kris Black was very clear and concise.

AF

2026-03-12

Ease of application

Ease of application

Joseph Firkus

2026-03-12

Very impressive

I was impressed with the speed in response to my initial inquiry to a term life policy. Within a total of 15-20 minutes (between 2 phone calls) I was able to secure a 20 year policy and provide my family with monetary security if I were to go before them. Thank you to my agent Lisa. I was so very impressed.

Adam H

2026-03-12

Very easy to sign up

Very easy to sign up, friendly and informative rep!

Kimberly Bailey

2026-03-12

This was super easy!

This was super easy!

Martha Davidson

2026-03-12

So easy to apply!

The whole process was extremely easy! I was dreading the idea of finding the right fit for me, but here they are crushing it!

Jacque

2026-03-12

Customer Support helped me navigate the…

Customer Support helped me navigate the system very easily and I was able to get coverage in minutes. I feel supported in that sense, that my son will be taken care of if the need arises.

Damentra Branch

2026-03-12

I Your review

I should not be forced to give a review

BRYAN D

2026-03-11

Was easy to do.

Was easy to do.

Chase Irizarry

2026-03-11

Great and easy

Great and easy

Steve McGill

2026-03-11

Verry easy to set up

Verry easy to set up

Dunamis Surgical Center PLLC

2026-03-11

Simple and fast process

Simple and fast process

Esmeralda Montes

2026-03-11

Easy

Easy and clear

Tara Melgar

2026-03-11

Quick easy good pricing

Quick easy good pricing

Miguel Granado

2026-03-11

Easy to apply%

Easy to apply%

Christie Massie

2026-03-11

Great value

Great customer service & policy value

Richard Perez

2026-03-11

PEACE OF MIND

INFORMATION

Scott McCorkendale

2026-03-11

Okay, just started

Don't know. Just started

Tracy Vollrath

2026-03-11

Easy to apply

Easy to apply

Gabriel Flores

2026-03-11

Great application process

Ethos made this process very easy to apply

Luke Holtry

2026-03-11

Easy

This is the least complicated approach to your loved ones being covered.

Tay Williams

2026-03-11

Fast process

Fast process

John Costello

2026-03-11

Easy and Hassle Free. Great Coverage at a good price

Great experience! Applying for my policy online was super easy even with all the medical questions being more then I thought. The Agent who secured my policy over the phone was super nice and knowledgeable.

Paul

2026-03-11

Very good customer service

Very good customer service, very knowledgeable and helpful

Crystal Smith

2026-03-11

Great way to fill in form yourself.

Great way to fill in form yourself.

Amanda Gilbert

2026-03-10

Amazing company

Amazing company, with great products. I am so pleased with the coverage.

Stephanie Foster

2026-03-10

Easy application process and Lots of options

Easy application process, great options for coverage cost and terms.

Carol Bledsoe

2026-03-10

Easy to understand and apply online.

Easy to understand and apply online.

David Prince

2026-03-10

Life is good

My agent was super helpful

JS

2026-03-10

Great customer service

Easy application and great customer service

Jorge Sankitts

2026-03-10

Right before signing up for life…

Right before signing up for life insurance, I contacted a representative and they went through the entire process with me and explain every question that I had in complete detail and reassured me of all my worries and the agent was very polite and eager to answer any other questions that I had which you made me feel reassured that I was making the right choice by choosing ethos

Dan Webb

2026-03-10

Easy as pie yes

Easy as pie yes

Garon Oseff

2026-03-10

Easy and fast process.

Easy and fast process.

Deidre

2026-03-10

Quick Simple no phone calls which I…

Quick Simple no phone calls which I truly appreciate- easy to set up and add Beneficiaries-

Gunnar Spidell

2026-03-10

The process was quick and easy

The process was quick and easy, and the price was less than expected.

jon moody

2026-03-10

Easy and Fast

Process was Easy and Fast

Mechelle Jackson

2026-03-10

My Review

It was so easy to complete. And I definitely needed the coverage. Later I would like to increase my coverage and the number of years I have coverage. I have life insurance through my employer, but I wanted outside coverage.

BWest

2026-03-10

Fast and easy

Fast and easy

SLM

2026-03-10

Very Easy to access and understand

Very Easy to access and understand

Kenneth A. Kelly

2026-03-10

This was easy to do for myself.

This was easy to do for myself.

Matthew Carroll

2026-03-10

The process was easy

The process was easy

RV

2026-03-10

Easy and pain free

Easy and pain free. Super quick, Ethos helped me prepare for my future!

Kailin Mickletz

2026-03-10

Easy

Easy. Good pricing

Anthony Allison

2026-03-10

Quick

Quick, convenient and easy process.

Dameka Woods

2026-03-10

The online experience was super easy…

The online experience was super easy and very clear to understand. My agent was persistent but not aggressive with helping me make the decision to jump on board!

Robert Harris

2026-03-10

A task that no one wants to do

A task that no one wants to do, but made fairly easy thru the online platform.

Juan Mateo

2026-03-10

Excellent

Excellent service

Kellie Bulcak

2026-03-10

It really been easy

It really been easy

Julie

2026-03-10

Ethos Life Insurance

Easy application, great price.

Olivia

2026-03-10

This is something I had been putting…

This is something I had been putting off because I thought it would be a pain. This was simple and now I feel like my kids are protected if they were to loose me.

Robert Gregory

2026-03-09

Super easy and now I’m feeling better…

Super easy and now I’m feeling better about starting a family

jason anderson

2026-03-09

This was very easy

This was very easy

Jeremy Adkins

2026-03-09

It was fairly straightforward and…

It was fairly straightforward and simple to use. Thanks.

Stephen Woolsey

2026-03-09

Very simple to acquire this insurance policy.

Very simple to acquire this insurance policy.

Tracy Eigner

2026-03-09

Very easy

Very easy, fast approval.

Jason Meis

2026-03-09

Super easy and priced right

Super easy and priced right

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