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Ethos Review

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Reviews 3153

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Robert

2025-11-03

Ease of use and fast process

Ease of use and fast process

Carol Davis

2025-11-02

Life insurance

Rate is excellent, Mich agent very patient and when over everything and more excellent.

Robin Bundy

2025-11-02

easy process

This was a quick sipmple process online

Christopher Fisher

2025-11-01

Easy and quick

Easy and quick. Seems to be solid coverage for a young professional with familial dependents.

Claire Quisling

2025-11-01

Fast and easy to complete the process…

Fast and easy to complete the process with excellent customer service

Megan Rock

2025-11-01

Super easy process

Super easy process! No complaints!

David Bacon

2025-10-31

It was very easy to do and convenient…

It was very easy to do and convenient online.

MCW

2025-10-31

Application Review

The online application is straightforward and simple.

Michael Dilks

2025-10-31

Great presentation and quick service.

Agent Ben Cooper went through our old policies and showed us by consolidating the policies I could get more coverage for less money.

Rachel Harris

2025-10-30

Easy peasy!

Easy peasy!

Brian Meli

2025-10-30

They where so good thank you so much

They where so good thank you so much

RP

2025-10-30

This process was very easy and a…

This process was very easy and a representative contacted me very quickly to answer my questions!

J-Rod

2025-10-30

No hassle

No hassle, no annoying phone conversations, and easy to answer forms. I highly recommend

Randy Waak

2025-10-30

Easy

Easy, fast, timely

Jun Michael Calma

2025-10-30

THE BEST!!!

AWESOME!!! FIVE STARS!!!

Tammy Shane

2025-10-30

Quick easy and very affordable

Quick easy and very affordable! Thank ya'll very much 🥰

KSG, LLC

2025-10-30

This was a very scary experience as I…

This was a very scary experience as I have had no experience with Ethos. But it was fast and easy.

Jamal Alston

2025-10-30

The person was easy to talk with.

The person was easy to talk with.

CML

2025-10-30

JJ was super helpful

JJ was super helpful. Process was extremely easy. Love that you provide will/trust with policy!

Niki Koudellou

2025-10-29

It was pretty easy

It was pretty easy. I hope I am approved.

Robert Jacques Jr

2025-10-29

Very simple to apply

Very simple to apply! Easy to navigate! Quick set up , did it on my lunch break!!

Willie

2025-10-29

The Agent was knowledgeable

The Agent was knowledgable, patience, and helpful. Especially with me being on a mobile device. Hopefully for people who find it difficult to navigate a smaller device they have a patience and helpful Agent such as mine.

Melvin Lavender

2025-10-29

The state of mind is great with the…

The state of mind is great with the coverage for my wife. It was very easy and very affordable.

Catalina

2025-10-29

Great process

Great process

Antoine Hopper

2025-10-29

It’s been amazing so far

It’s been amazing so far

Royce Griffiths

2025-10-29

Surprisingly simple and it appears that…

Surprisingly simple and it appears that I now have life insurance to give me peace of mind.

margie bates

2025-10-29

The online process was simple and easy…

The online process was simple and easy to understand

Brian C Austad

2025-10-29

Seamless experience so far

Seamless experience so far. Of course, I haven't asked for benefits payout yet :)

Teran Phillips

2025-10-29

Super easy

This was super easy and gives great piece of mind.

Francis

2025-10-29

Easy and fast

Easy and fast

Pete Hoffmann

2025-10-28

Easy transaction

Easy transaction

Krash Foraker

2025-10-28

These guys are amazing and found me a…

These guys are amazing and found me a great policy AND helped me with numerous other things like a will for FREE!! It’s included in all of their term insurance plans. Give your family some peace of mind today. $30 a month for $500,000 life insurance for 15 years… It makes sure that you’re loved ones are taken care of even if something happened to you.

MKC

2025-10-28

Easy process

Easy process. Feeling relieved that I have coverage.

HERNAN RAMIREZ Sr

2025-10-28

Easy process

Easy process

Dana H

2025-10-28

Choosing Life Ins

After doing some extensive research to include BBB. I decided on ETHOS. My experience was effortless and user friendly. I appreciate the engagement by Patrick, as he ensured I was good with the coverage and policy. The experience was great. Will I recommend to friends and family? YES!

Steven Jensen

2025-10-28

So easy

So easy. So fast

Melissa Pierre

2025-10-28

Easy navigation

Easy navigation

loren w angel

2025-10-28

Lady I talked to was great in all areas.

Lady I talked to was great in all areas.

Robin Davis

2025-10-28

Polite, Helpful Professional and Personable

Fabreeze (I hope i'm spelling his name correctly). He was very helpful, took his time and got me the best rate possible.

Margaret Kelly-Coleman

2025-10-28

Very courteous

Very courteous, professional, and helpful services were rendered.

Perry Williams

2025-10-28

Easy experience

The format of your site.

Alexander Dreher

2025-10-27

I called because I had questions

I called because I had questions. Rafael was very informative, professional and helpful. I'm covered now for my son's future. Thank you!

Colton

2025-10-27

Bronson Aviano is a solid agent

Bronson Aviano is a solid agent, i did my homework on a lot of different agents and companies and Bronson gave us the best policy/deal for our family. highly recommend him

Stephen Connelly

2025-10-27

Easy to complete

Easy to complete

JH

2025-10-27

Amazing and fast service

Amazing and fast service, products and services as described

GLENN Hasley

2025-10-26

Very easy to navigate

Very easy to navigate. Fast and efficient

Yolanda Campbell

2025-10-26

Approximately 10mins within budget

Tamela Hill is straight up wonderful to work with!

Larry

2025-10-25

Peace of Mind

It was easy and gave me peace of mind knowing my family will be cared for after I’m gone!

MR

2025-10-25

Quick and easy to use.

Quick and easy to use. Price wasn’t the cheapest, but was only a few $/mo more expensive than Ladder.

Kelly J Witt

2025-10-25

Easy Website

Thank you, it was easy to update my contingent beneficiaries.

WA

2025-10-25

Easy as it gets

Easy, fast , very professional straight fwd. No fluff or trying to over sell you etc…

Lisa Weddel

2025-10-25

It was very easy to apply and simple to…

It was very easy to apply and simple to understand all the questions.

kelly ankobil

2025-10-25

Rep i worked with was very knowledgeable

Rep i worked with was very knowledgeable

JillyB

2025-10-25

Easy to apply and results in minutes.

Easy to apply and results in minutes.

Christopher Porter

2025-10-25

Very easy and quick process

Very easy and quick process. Had a policy in 5 minutes or less.

Chanita Robinson

2025-10-25

Easy process and quick approval

Easy process and quick approval

Lawayne Reaves

2025-10-24

Top Star Quality

THE AGENT WAS amazing, helpful and knowledgeable about suggesting what i needed, was beyond helpful to get stuff done effectively.

Debra

2025-10-24

My experience was interesting and I…

My experience was interesting and I learned so much and I will recommend you to others

Virginia Rucker

2025-10-24

The experience was great

The experience was great

James Copeland

2025-10-24

My family is priority and now I feel…

My family is priority and now I feel they are protected.

Rick

2025-10-23

Easy, Efficient and Excellent!

Process was simple, follow up call was professional and timing was perfect for our needs.

David Millage

2025-10-23

Easy to use

Easy to use, qualify and customer education services.

Barbara Wiseman

2025-10-23

Agent was very knowledgeable and…

Agent was very knowledgeable and amswered my questions.

Ernest

2025-10-23

Good job

Great fast easy

Shemnon Blake

2025-10-23

It was fast

It was fast, easy, and not as expensive as I was expecting.

Sharon Williams

2025-10-23

The Right Agent. Your agent Druscilla Bell was very…

Your agent Druscilla Bell was very knowledgeable and she explained every question that I asked with much professionalism!

PATRICK KLEMETT

2025-10-23

I really wanted much more coverage, but this will do. For now

I was given something to possibly cover my burial expenses. I wish i could have qualified for more, but thanks.

Louis K

2025-10-23

Ethos for the Win!

Short and simple.

Pam Gonder

2025-10-22

Great representative

The representative was very knowledgeable & willing to help with my needs

Roberta Berry

2025-10-22

Easy process

Easy process. Amazing coverage for a great price

kenneth rohrs

2025-10-22

easy

Super easy and quick

Javier Reyna

2025-10-22

easy to use and apply for

easy to use and apply for

Joseph Marino

2025-10-22

Great plan easy to get insurance

Great plan easy to get insurance

Vincent Geraci

2025-10-22

Fast and painless

Fast and painless. Also called with questions and the person who helped me was very knowledgeable and pleasant.

Steven Grady

2025-10-22

She worked with me getting a plan and…

She worked with me getting a plan and was very kind.

Abi

2025-10-22

Easy Breezy

Ethos made it so easy to purchase my life insurance policy with no confusion or hassle.

Elise Bogdanchik

2025-10-22

An easy experience…

An easy experience…

William Allen

2025-10-21

It was very easy.

It was very easy.

MICHAELE POWELL

2025-10-21

Application easy to complete and user…

Application easy to complete and user friendly. Easy and great process.

Sarai Farmer

2025-10-20

The customer service is outstanding…

The customer service is outstanding thank you so much

Christine

2025-10-20

The relief of knowing my family will be…

The relief of knowing my family will be getting some financial security for their lives should I meet my end all too soon.

Andrea

2025-10-20

Great Value

Our life insurance rep, Marc was able to get me a great Term policy. We will also be using the Will service as well to stay prepared! Great pricing for great coverage!

Christopher Wyller

2025-10-19

Ease of app usage.

Ease of app usage.

Brian Stamper

2025-10-19

Proof of Policy

application process was very simple however once I purchased the policy I did not get any proof. I received a text indicating an email had been sent but I did not receive. I received this email to rate Ethos but no other email on policy purchased.

Lynn Shaw

2025-10-19

The process was super convenient and…

The process was super convenient and easy!

Shemnon Blake

2025-10-19

My Agent made signing up easy and fast.

My Agent made signing up easy and fast.

Audrey Marshall

2025-10-18

Very helpful and effective.

Very helpful and effective.

Oscar Maynez

2025-10-18

Assuming everything is active like it…

Assuming everything is active like it said, it was reasonable, fast and easy.

Customer

2025-10-18

Easy experience

Easy experience

BRIGITTE ROBINSON

2025-10-18

The rep was exceptional.

The rep was exceptional.

Becky

2025-10-18

Very easy to do

It was very easy to fill out

charlie gruver

2025-10-17

good company ive had no issues at all…

good company ive had no issues at all with them

Fatimah Bello

2025-10-17

Agent was very helpful

Agent was very helpful, patient and pleasant. She made the process seamless.

Russell Stewart

2025-10-17

Brandon was helpful 👍

Brandon was helpful 👍

Fernando oballe

2025-10-17

Quick and easy

Quick and easy

Rafael A Santos

2025-10-17

Easy to start

Easy to start, maintain, and the additional services offered create the peace of mind needed for my loved ones.

Shalan Stclair

2025-10-17

What a great experience I have knowing…

What a great experience I have knowing I’m investing into my life as tomorrow is not promised there is a promise that my son is going to be taken care of thank you.

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