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Ethos Review

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Reviews 3670

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Shawn

2026-01-25

Fast easy and fair rates for the policy…

Fast easy and fair rates for the policy I chose.

Bethany Swogger

2026-01-25

Simple process

Simple process, thank you!

Temperance Bethea

2026-01-25

Easy completion process

Easy completion process

Single mom

2026-01-25

Easier than I thought

My agent was very helpful, professional, patient. I would highly recommend.

RFinley-Orlando Area

2026-01-25

Quick and Easy…

When people said this was quick and easy, they weren't lying. I feel much better knowing that my wife will be okay after I'm gone.

Benjamin Twumasi

2026-01-25

The anchor in the storm of life

Very great company who have made me realize that I have to secure my life for my love one. The agent was great and very knowledgeable about she doing.

Brenda Elem

2026-01-25

I like the fact that I could do my…

I like the fact that I could do my application online.

Julie Hughes

2026-01-24

Great experience with Brian!

Great experience with Brian!

Thomas Berset

2026-01-24

Awesome easy to apply

Awesome easy to apply

Bruce Cavossa

2026-01-24

Review

Easy application for coverage

Ronald Alford

2026-01-24

Fast and easy

Fast and easy

Anthony F

2026-01-24

Easy to use and nice interface

Easy to use and nice interface

Kevin Pietruszynski

2026-01-24

Such a great and easy experience

Such a great and easy experience, would highly recommend to others !

Jessica Fuentes

2026-01-24

Excellent

Such a great experience and coverage

Customer

2026-01-24

Super easy process

Super easy process. I would highly recommend this product!

DESIREE BECK

2026-01-24

Very efficient and kind

Very efficient and kind

Tolo Maafu

2026-01-24

Straightforward and easy online process!

Straightforward and easy online process!

Sydney Provost

2026-01-24

Such amazing customer service

Very quick and efficient service. I am so grateful for the customer service.

Kathleen Pocan

2026-01-24

My agent Andrea Knapp was very…informative and easy to understand. 202

My agent Andrea Knapp was very informative and very helpful to answer my questions. I will be happy to talk to her about my policy again.

Daniel Randall

2026-01-24

Thanks

Easy to set up, great service, happy for the extra peace of mind.

Jennifer Oakley

2026-01-24

Easy application

Easy application. If this is legit, it is great. If it is not, I will cancel

Jeremy Forcier

2026-01-23

Easy and straight forward with…

Easy and straight forward with incredible pricing/term options.

Brenda S WalkerTaylor

2026-01-23

Easy to understand

Easy to understand

Angela Griffin

2026-01-23

Easy & Affordable

This was something I put off for a long time but it was super easy. It is affordable to have peace of mind. Thanks to Preston Forbes for being so knowledgeable and amazing. He answered all of my questions and helped me so much.

Jenny Chesnut

2026-01-23

Easy Application Process

Made getting coverage to protect my children simple and fast.

Brady Slade

2026-01-23

Easy to use website.

Easy to use website.

Leslye Harris-Augmon

2026-01-23

Adam was knowledgeable and available to…

Adam was knowledgeable and available to answer all of my questions. The process was quick and efficient.

Lee Crane

2026-01-23

Easy

Easy. Fast. Easy

Carlos Sanchez

2026-01-23

Smooth and easy process

Smooth and easy process. Took less than 15 minutes and got the coverage I needed.

Jacob Gordon

2026-01-22

So easy to navigate!

So easy to navigate!

Darren Mathieu

2026-01-22

🎉GO ETHOS

Grade A+ experience !

Jonathan Foreman

2026-01-22

Nice!

Quick, easy, affordable!

Valerie Zaccagni

2026-01-22

My experience was very good

My experience was very good! It was easy and your website is user friendly.

JAMES JOHNSON

2026-01-22

This was a very easy process couldn’t…

This was a very easy process couldn’t believe it

Colleen C

2026-01-22

Patience and friendliness

Patience and friendliness

Spencer Jones

2026-01-22

Great follow up without being pushy

Great follow up without being pushy

Vikramjit Singh

2026-01-22

Very easy and quick way to secure your…

Very easy and quick way to secure your future and loved ones

Anton McBride

2026-01-22

Very simple and thorough process!

Very simple and thorough process!

Marty Hanna

2026-01-22

Just finished application

Just finished application. Very fast and easy. Happy so far with the process. Looking forward to more information

Fredric Henderson

2026-01-22

Positive

Positive experience

Maureen Nyamato

2026-01-21

Quick

Quick, easy no hustle, no exam, clear.

CMSgt Charles Jackson

2026-01-21

great experience... easy sign up

Easy use of the portal and sing up...

James Cruz

2026-01-21

Easy to get a quote and the application…

Easy to get a quote and the application process was a quick breeze!

Lexi Loves Rover.com

2026-01-21

takes longer than advertised

Process was a little time consuming but simple, it was very useful to have a representative reach out to me directly when I had additional questions or concerns.

Andrew J Romano

2026-01-21

Easy to get and now I’m secure

Easy to get and now I’m secure

Kenneth Valentine

2026-01-21

Quick and user friendly process

Quick and user friendly process

Janice Orr-Rila

2026-01-21

Great

Great! Very happy!!

Roman Florez

2026-01-21

the process was easy

the process was easy

Leticia Montiel

2026-01-21

Love how they look at everything for you

Love how they look at everything for you

Lisa Anderson

2026-01-21

it was easy today

it was easy today

kyle canale

2026-01-21

Fast and easy

Fast and easy

Steve

2026-01-21

Quick and easy process

Quick and easy process! I waited for over a month with a pending application for a different company. Ethos took me 10 minutes!

Matthew Grushon

2026-01-21

Quick and easy!

Quick and easy!

William Follin

2026-01-21

Easy Application

Easy Application

Robin Van Fossen

2026-01-21

Very easy process

Very easy process

Orlando Rhodes

2026-01-21

It was very easy and I feel good to be…

It was very easy and I feel good to be covered

Christina McLemore

2026-01-20

Very easy to use and a great value!!

Very easy to use and a great value!!

Naara Rodriguez

2026-01-20

Super easy and simple to use.

Super easy and simple to use.

Kristi Sweet

2026-01-20

Thanks

Thanks. It was easy.

Annelise Manns

2026-01-20

Life insurance made simple!

This process was helpful in clarifying my needs, coming up with a plan, and getting approval. I feel so much more at peace knowing my family is protected if something happens to me!

TOM

2026-01-20

Affordable Term Insurance

Was skeptical but after reading reviews, I decided to get a term life quote. Pleasantly surprised as to how easy the process was. No medical exams. I chose a 20yr policy. Pricing was higher than my other policies but makes sense with my age. Hoping to outlive the policy but incase I don't, my family will be taken care of.

IFEANYI NWACHUKWU

2026-01-20

It was easy and staright forward online…

It was easy and staright forward online application

Nagendra

2026-01-20

Quick and Easy application and seamless start

My application process was seamless and smooth. Easy to understand all the options presented and user interface on the dashboard is easy to use.

ana linares

2026-01-20

Was a great experience

Was a great experience, the process was easy.

Brandy Soncrant

2026-01-20

Ethos Commercials Are For Real

I've heard the Ethos commercials for months and decided to check it out. The commercials were EXACTLY correct. Applying for a policy was easy, quick and affordable. I highly recommend Ethos for your life insurance needs. It truly is a weight lifted off your shoulders.

customer

2026-01-20

Got security for family

I got to be able to give security to my family

Erin Henry

2026-01-19

Very easy application process!

Very easy application process!

Reese Reap

2026-01-19

Life insurance

Great help.

Orbry Van Ellis

2026-01-19

I t was an easy experience

I t was an easy experience

Guillermo Quintana

2026-01-19

Very Easy process

Very Easy process, so far so good !!!

Brijesh patel

2026-01-19

Good service and easy steps to follow

Good service and easy steps

Karen Moore

2026-01-19

Easy to apply

Easy to apply

Alexander Matthews

2026-01-19

So easy couldn’t be any more simple.

So easy couldn’t be any more simple.

Darrell Herlinger

2026-01-19

Ease of applying.

Ease of applying.

Victor Melendez

2026-01-19

No crazy forms to fill out

No crazy forms to fill out, easy process.

Daniel Passe

2026-01-18

Easy

Easy. Impressive

Dennis Wise

2026-01-18

Mr Dennis Wise

Mr. Dominick Wise was a true professional. Best agent

Romel Thomas

2026-01-18

Quick

Quick, easy and to the point. Prices was very reasonable.

Alberto Moreyra

2026-01-18

It was what I was hoping for to be able…

It was what I was hoping for to be able to not be a burden on funeral cost to my family IF or when I pass away.

Denise Berg

2026-01-18

It’s all ways easy when just answering…

It’s all ways easy when just answering questions. But the premium was very reasonable.

Radek Kocek

2026-01-18

Simple and easy to follow process

Simple and easy to follow process during the online application process.

Jeffery Lunn

2026-01-18

This was the best and fastest ETHOS CAME THROUGH FOR MEway for…

This was the best and fastest way for me to find coverage for my final expenses. I was amazed how easy it was.

ZACHARY HATCH

2026-01-18

Super fast and Easy

Made Insurance so easy and stress free

Amanda Smith

2026-01-18

Autistic user friendly

Had an easy time getting something I never wanted to have to get. As an autistic adult, this is extremely important getting overwhelmed with the most simplest applications!

James DiFalco

2026-01-18

Fast and easy!

Fast and easy

Sonja

2026-01-18

My insurance agent is Matt

My insurance agent is Matt, and he made the entire process simple and quick. He was professional, knowledgeable, and took the time to explain everything clearly. I truly appreciated how easy he made what can usually be a stressful experience. Highly recommend working with him, and purchasing Insurance from Ethos.

Robert Hogue

2026-01-17

Very smooth process

Very smooth process! In just a few minutes of your time, you have your rate with your family protected. Best part…no medical exam necessary. Highly recommend.

Darrin C

2026-01-17

Very Pleased

Ethos has been a great experience and the price for my term life insurance has been so much cheaper than my last company. Excellent to work with.

Timothy W. Schulz

2026-01-17

Easy application process.

Easy application process.

Shirley

2026-01-17

Very easy and fast

Very easy and fast

Kathelen Weinberg

2026-01-17

Easy and seems to be what I wanted

Easy and seems to be what I wanted

Christopher Gallant

2026-01-17

Very easy and affordable

Very easy and affordable

Jennifer

2026-01-17

It was an easy and smooth process

It was an easy and smooth process. The agent who assisted was very knowledgeable and helpful.

Michael Bobeen

2026-01-17

The application process was easy…

The application process was easy and when I called to ask a few questions on the policy, the gentleman that I spoke with answered all my concerns and reassured me that this was a good policy. I am looking forward to doing the estate planning next.

Amy Ostrander

2026-01-17

The website needs some SERIOUS work

The website needs some SERIOUS work. I'm responsible for the finances for my family. I purchased a policy for my wife.... and then tried to purchase a policy for myself, but the site won't let me because I'm using the same computer, email, etc. SURELY, I'm not the only person who is trying to purchase multiple policies within a single family.

Nolan C.

2026-01-17

Great Customer service

Honestly it was Phil Davis who contacted me and was able to answer my questions. The A.I. you have is good but it's not personable and I appreciated talking to a Human to affirm questions and concerns. So, thank you Phil, you were the best.

Mr Baird

2026-01-17

Fast

Fast, efficient and thorough

Sarah Dubroc

2026-01-17

I just need my account number

I just need my account number

Keiod Stevens

2026-01-17

Awesome

Super fast thank you

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