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Ethos Review

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Reviews 3311

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Stephanie

2025-12-07

Quick and easy coverage

I looked at the reviews before starting the process and it was as easy as everyone reviewed.

Tyler Johnson

2025-12-07

Quick

Quick, easy and fair premium

Ryan Kretz

2025-12-07

Professional Service!

The rep who contacted me and I talked to.was very informative and nice. Was not pushy and was professional. His name is Patrick.

Joe Couch

2025-12-07

Super easy to get the coverage I need…

Super easy to get the coverage I need at a price I can afford! My wife is happy and relieved!

Dave

2025-12-07

Easy

Quick and easy. Full refundable is a nice feature.

Beverly Martindale

2025-12-06

Very knowledgeable young man who cared…

Very knowledgeable young man who cared about what I needed.

Marcus Foy

2025-12-06

This is something good to do for your loved ones

Great experience

Raven C.

2025-12-06

Super easy!!!!

Super easy!!!!

Tony

2025-12-06

Ethos

The insurance agent we spoke to. Ethos was the best company recommended to us for the whole life insurance policy that meets our needs and budget.

JS

2025-12-05

Fast and easy to apply

Fast and easy to apply. Offering at a good price.

Danny Walker Jr

2025-12-05

Simple

Simple. Easy to navigate. Coverage immediately.

Ashley Joslin

2025-12-05

Great experience and affordable prices…

Great experience and affordable prices for those looking with prior health conditions.

Heather Hansen

2025-12-05

Ethos made getting life insurance easy…

Ethos made getting life insurance easy and convenient!

Michelle Feliciano

2025-12-05

Quick and easy process!!

Quick and easy process!!

Rob Andrassy

2025-12-04

Excellent company and representatives.

Excellent company and representatives.

Chandra Dunn

2025-12-04

My agents were both courteous, patient and professional

My agents were both courteous, professional and patient with me during my application process and I have been thoroughly informed the entire way of the process. Thank you for making this experience less anxious!

Mel Williams

2025-12-04

Easy to use and follow along

The process was simple to follow. It gave me options and suggestions and let me choose what worked best for me and my peace of mind.

Eric Lecompte

2025-12-04

Great

It was easy to fillout the information and easy to navigate the app.

Jeff Olson

2025-12-04

Ben was a great at his job

Ben was a great at his job. The coverage and premium tool was very easy to use.

robert vlado

2025-12-04

Very easy

Very easy super fast

braden nesloney

2025-12-03

Very fast and easy to get a life…

Very fast and easy to get a life insurance policy! Very helpful with any questions or concerns regarding different plans they offer in order to ensure your loved ones are taken care of when the time comes.

Jacob Cooper

2025-12-03

It was an easy process and it was…

It was an easy process and it was affordable. I didn't receive any pressure on the amount, but my mind is at peace knowing that if anything happens to me my wife is in safe hands.

Tatum Treadaway

2025-12-03

Security for loved ones

Security for loved ones

Regina Sessums

2025-12-03

The representative walked me through…

The representative walked me through each step and helped me understand what I was doing.

Truth Seeker

2025-12-02

Great service so far no complaints

Great service so far no complaints

chris cassandra

2025-12-02

hamds down the easieest application and…

hamds down the easieest application and tomely

Pierre Marcelin

2025-12-02

Amazing experience

Amazing experience

Marisela Garcia

2025-12-02

It was flawless

It was flawless

Ralph

2025-12-02

Quick and Efficient

Quick, easy. Wonderful peace of mind with a great money back guarantee. Thank you!

Mark S

2025-12-02

Excellent Experience

Patrick has been amazing. He has been extremely informative and responsive. I feel confident in my investment mainly because of my experience with Patrick.

Randall Johnson

2025-12-01

Great Experience in getting coverage

Great Experience in getting coverage. The representative was not like other life insurance salesmen. He answered questions fully and explained the coverage and the How To's.

Shirley Shambaugh

2025-12-01

My sales agent was very patient

My sales agent was very patient. The rate i got is very good, since I'm retired. Thank you.

Patricia Styles

2025-12-01

Well it help me out and had explain…

Well it help me out and had explain everything to me

Savannah

2025-12-01

Super easy

Super easy, and I feel super confident in my plan!

BRIDGET THOMASHESTER

2025-12-01

GREAT SERVICE

Applying for life insurance with Ethos was simple. Their quoting platform was very user friendly.

Jacob

2025-11-30

Simplified the experience

Simplified the experience, and made it hassle free.

Benjamin Page

2025-11-30

The agent Kenneth with whom I spoke…

The agent Kenneth with whom I spoke with on the phone!! He was excellent 👏

Chet Galetich

2025-11-30

Simple and easy process

Simple and easy process

Liz G

2025-11-30

Easy application

Easy application, easy user experience, fari prices for policies.

Brandon Miller

2025-11-29

The online application process was…

The online application process was simple, smooth and user friendly.

customer Patrick Moore

2025-11-29

The time it took to get information

The time it took to get information

Traian Crainic

2025-11-28

A worthier experience

A worthier experience Easy to navigate, well designed and helpful to complete.

Jade

2025-11-28

There really is no comments as of this…

There really is no comments as of this date

Steven Maes

2025-11-27

easy

easy, fast,recommend

Michael Bray

2025-11-27

Easy to apply!

Easy to apply!

Jeremiah Middleton

2025-11-26

Easy and the customer service was…

Easy and the customer service was great....

Madeline Colca

2025-11-26

Everything was very easy

Everything was very easy

John Riley

2025-11-26

easy peasy!

easy peasy!

Karen Morgan

2025-11-26

Great service

Great service. Easy to follow

Amanda

2025-11-25

Nervous and Needed my Children taken care of!

I was panicked and wanted to make sure my children were taken care of should anything happen to me. Ethos made it an easy simply process and I had support should I need it. Thank you!

ROSA M CAMPOS

2025-11-25

incredibly fast process.

my client felt indredibly happy cause of both, the increase on her coverage and the rapidness of the process more than anything! thanks to you I can continue helping more families and faster!! you are great!!!

Dana Wade

2025-11-25

Fast and Quick approval

Fast and Quick approval

Lea W.

2025-11-25

What an AMAZING experience!!!

What an AMAZING experience on this site. I highly recommend. This peace of mind is priceless.

Aginah Gohanna

2025-11-25

Dependability and trust are important

I had a good experience. Everything was clear and concise.

Anne Teerink

2025-11-25

Ease of process was simple.

Ease of process was simple.

Jeffrey Richardson

2025-11-24

That agent I was talking to

That agent I was talking to

Nawar Laham

2025-11-23

Super easy and straightforward and…

Super easy and straightforward and honest

C.D. Caltagirone

2025-11-23

Easy process thank you

Easy process thank you

Ryan S

2025-11-23

A+++++++++

A+++++++++

Shannon Richardson

2025-11-22

Easy process

Easy process, knowledgeable representative, no harassing sales calls.

Frances Gamino

2025-11-22

Easy and fast

Easy and fast

carmen gillin

2025-11-22

The agent was easy to work with

The agent was easy to work with

Ralph Barca

2025-11-22

Simple process.

Simple process.

Alicia Tripp

2025-11-22

The representative was very informative.

The representative was very informative.

CJ

2025-11-21

Very informative and easy to use!!!

Very informative and easy to use!!!

Antwan Richardson

2025-11-21

Super easy

Easy, not very intrusive as all and nearly instant feedback.

Earnest Brown Jr

2025-11-21

The individuals I spoke with over the…

The individuals I spoke with over the phone (Marquis Davis/Nequoias Brown) were very knowledgeable about what I needed.

Happy customer

2025-11-21

Great customer service

Great customer service. She answered all of questions and concern.

Christine Golemme

2025-11-21

Very simple and easy to follow

Everything was lined up and easy to follow along and answer

Ryan

2025-11-21

Easy to navigate.

Easy to navigate.

Phyrone T Perry

2025-11-20

The person that helped me with life…

The person that helped me with life insurance plan he explained everything to me and was very helpful.

Aaron Hubbard

2025-11-20

Highly recommend ethos.

Ethos is a reliable insurance company who walks you through every step making the process simple and easy with the rest

Alan Hallyburton

2025-11-20

The coverage was easily and quickly…

The coverage was easily and quickly obtained. The earlier you obtain coverage, the lower the cost. Trust me. Everything was great.

Jonathan Sims

2025-11-19

Damon was great to work with and…

Damon was great to work with and answered all of my questions.

Eric S.

2025-11-19

Patrick Merchent was helpful and…

Patrick Merchent was helpful and patient. Easy to apply.

Stacey Derden

2025-11-19

Just signed up yesterday but the experience was good.

The application process was very simple. I searched for consumer geared reviews, as opposed to paid reviews, for a policy that would have reasonable premiums for a coverage amount enough to pay off my mortgage to protect my daughter. Ethos came up several times and was the People's Top Pick on the Forbes Advisor list and one I hadn't looked into. I had inquired into many other known companies, and I was bombarded with different agents attempting to sign me up. One thing I noticed about the calls I received for Ethos is it was from the same person every time, 20 miles from where I live. I liked that so I finally decided to consider it. I signed up that day, and coverage was available to me immediately. You also have a grace period to decide to decrease or increase the coverage. The premiums are locked in for the entire length of the policy, and the coverage does not go down over time as with some term policies. Also, the agent didn't try to oversell me insurance - that was a big plus to me.

Jay Mendez

2025-11-19

Super easy

Super easy, super convenient. Life insurance is a must have and it should be an easy process. Ethos is the place

James Storm

2025-11-19

Ethan was very helpful and professional…

Ethan was very helpful and professional when getting our life insurance was set up. He made the whole experience 10x's better

Terry Bumgardner

2025-11-18

It was made easy to go through this…

It was made easy to go through this process

Carey Bradford

2025-11-18

This was so easy

This was so easy

Francis Gutierrez

2025-11-18

Term Life Insurance

I’ve looking for life insurance since my family depends on me. My wife and my newly born son. Heard about Ethos thru friend and felt blessed applied for a life insurance with them. My agent, Baeleit, is very accomodating and you won’t feel dumb asking questions to her which she is ver knowledgeable. Now really peace of mind for me for my family.

Joseph Gebressilase

2025-11-18

Don't let for life insurance secure your family important

Don't let for life insurance secure your family important thing, tomorrow is not today don't let to decide for life insurance

RichieRich

2025-11-17

Easy

Easy, convenient and good rates

customer

2025-11-17

Everything was smooth

Everything was smooth, Kaleb Batchelor was extremely knowledgeable and helpful

Marie Person

2025-11-16

The enrollment were real

The enrollment were real, pretty easy.

Joshua Cottle

2025-11-15

Kim was incredibly helpful and took her…

Kim was incredibly helpful and took her time walking me through my life insurance policy. This was entirely new to me and setting it up was something I had put off for far too long. I wasn’t sure if it was going to be complicated, hell, I wasn’t even sure where to start, but Ethos made it easy. I walked away with a policy that covers my wife and kids futures and isn’t going to break the bank.

Ricardo Brooks

2025-11-15

The process of obtaining insurance…

The process of obtaining insurance coverage through Ethos was simple, informative and trusting.

customer

2025-11-15

Made it easy to get insurance at a…

Made it easy to get insurance at a affordable rate.

Adrian Woods

2025-11-15

Easy fast

Easy fast. Quality company

Sharina Polk

2025-11-14

Getting started was extremely easy and…

Getting started was extremely easy and hassle free with immediate coverage. I look forward to growing relationship with Ethos!

Marquitta H

2025-11-14

Very quick

Very quick, very easy process!

Tina M Howard

2025-11-14

What made my experience great was…

What made my experience great was dealing with very knowledgeable and friendly agents. The process was quick and easy. My mind is at ease now before the up coming holidays. My family doesnt have to worry about me if the unexspected should happen.

Jennifer Jemmings

2025-11-14

Easy and affordable!

Easy and affordable!

Karen Cecil-Tharpe

2025-11-14

Listen I don't know what you want from…

Listen I don't know what you want from me. But I haven't even started this insurance yet. Please give me a chance.2025

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