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Ethos Review

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Reviews 3594

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Daniel Passe

2026-01-18

Easy

Easy. Impressive

Dennis Wise

2026-01-18

Mr Dennis Wise

Mr. Dominick Wise was a true professional. Best agent

Romel Thomas

2026-01-18

Quick

Quick, easy and to the point. Prices was very reasonable.

Alberto Moreyra

2026-01-18

It was what I was hoping for to be able…

It was what I was hoping for to be able to not be a burden on funeral cost to my family IF or when I pass away.

Denise Berg

2026-01-18

It’s all ways easy when just answering…

It’s all ways easy when just answering questions. But the premium was very reasonable.

Radek Kocek

2026-01-18

Simple and easy to follow process

Simple and easy to follow process during the online application process.

Jeffery Lunn

2026-01-18

This was the best and fastest ETHOS CAME THROUGH FOR MEway for…

This was the best and fastest way for me to find coverage for my final expenses. I was amazed how easy it was.

ZACHARY HATCH

2026-01-18

Super fast and Easy

Made Insurance so easy and stress free

Amanda Smith

2026-01-18

Autistic user friendly

Had an easy time getting something I never wanted to have to get. As an autistic adult, this is extremely important getting overwhelmed with the most simplest applications!

James DiFalco

2026-01-18

Fast and easy!

Fast and easy

Sonja

2026-01-18

My insurance agent is Matt

My insurance agent is Matt, and he made the entire process simple and quick. He was professional, knowledgeable, and took the time to explain everything clearly. I truly appreciated how easy he made what can usually be a stressful experience. Highly recommend working with him, and purchasing Insurance from Ethos.

Robert Hogue

2026-01-17

Very smooth process

Very smooth process! In just a few minutes of your time, you have your rate with your family protected. Best part…no medical exam necessary. Highly recommend.

Darrin C

2026-01-17

Very Pleased

Ethos has been a great experience and the price for my term life insurance has been so much cheaper than my last company. Excellent to work with.

Timothy W. Schulz

2026-01-17

Easy application process.

Easy application process.

Shirley

2026-01-17

Very easy and fast

Very easy and fast

Kathelen Weinberg

2026-01-17

Easy and seems to be what I wanted

Easy and seems to be what I wanted

Christopher Gallant

2026-01-17

Very easy and affordable

Very easy and affordable

Jennifer

2026-01-17

It was an easy and smooth process

It was an easy and smooth process. The agent who assisted was very knowledgeable and helpful.

Michael Bobeen

2026-01-17

The application process was easy…

The application process was easy and when I called to ask a few questions on the policy, the gentleman that I spoke with answered all my concerns and reassured me that this was a good policy. I am looking forward to doing the estate planning next.

Amy Ostrander

2026-01-17

The website needs some SERIOUS work

The website needs some SERIOUS work. I'm responsible for the finances for my family. I purchased a policy for my wife.... and then tried to purchase a policy for myself, but the site won't let me because I'm using the same computer, email, etc. SURELY, I'm not the only person who is trying to purchase multiple policies within a single family.

Nolan C.

2026-01-17

Great Customer service

Honestly it was Phil Davis who contacted me and was able to answer my questions. The A.I. you have is good but it's not personable and I appreciated talking to a Human to affirm questions and concerns. So, thank you Phil, you were the best.

Mr Baird

2026-01-17

Fast

Fast, efficient and thorough

Sarah Dubroc

2026-01-17

I just need my account number

I just need my account number

Keiod Stevens

2026-01-17

Awesome

Super fast thank you

The Morans

2026-01-17

Very helpful

Very helpful, easy process, takes the stress out of it. Quick. Thank you.

Joan Walsh

2026-01-16

Knowledge and expertise

Knowledge and expertise. Thoroughness. Upbeat attitude on a didficult topic!

Fred Reed

2026-01-16

great company

great company

J.S.

2026-01-16

Easy Application Process

It was very easy to use Ethos application and submit.

Smith Bridgette

2026-01-16

It was fairly easy to do

It was fairly easy to do

Yvonne Eash

2026-01-16

I had Jorge Mancilla help me every step…

I had Jorge Mancilla help me every step of the way! He answered all of my questions and was very patient with me!

Phillip Armstrong

2026-01-16

Easy,easy

Easy,easy, easy. At that age where insurance gets worth comparison shopping and that has been a 5 star headache with other venues. Ethos, while active in follow-up, were actually helpful in their interactions as opposed to prior experiences which were intrusive and ultimately off-putting. Would absolutely recommend to anyone that needs to get facts and options to make the best decision for their personal situation. The upfront time invested in the questions enables them to give you accurate options on the first pass.

Andre Hernandez

2026-01-16

Easy process

Easy process

Olajawon Wilson

2026-01-16

Excellent Service and patience from The…

Excellent Service and patience from The Agent

Sherri Bridger

2026-01-16

Easy to process

Easy to process

customer

2026-01-16

Easy

Easy, fast, convenient.

Sarang Tokki

2026-01-16

Life after death

Easy, wonderful and blessed to have found this amazing service

Dominic Gilbert

2026-01-16

Because everything was easy

Because everything was easy

Matt Chinery

2026-01-16

Respectable & Compassionate

I've been hearing on the radio about this company and wasn't sure. I believe they're here for the long term and I appreciate the services. Family is the most important in life and you have to make sure they are taken care of, as well as others. You leave a lineage through teachings and the word of GOD

Courtney Hyde

2026-01-16

Easy Peasy!

Easiest experience ever signing up for life insurance. Thank you!!!

Luka

2026-01-16

Very efficient and reasonable.

Very efficient and reasonable.

CG

2026-01-16

Easy/fast

Easy/fast. Done in 20 mins

Real Review

2026-01-16

It was easy to get coverage

The application process was simple and concise. I had a very good experience right off the bat with getting coverage.

Danielle Gilbert

2026-01-16

It was very easy using Ethos to sign up…

It was very easy using Ethos to sign up for life insurance. I highly recommend it.

Gregg Evans

2026-01-15

The online tools were simple and easy…

The online tools were simple and easy to use. The agents were friendly and helpful. The prices were lower than other companies that I researched.

Reginald Richardson

2026-01-15

Easy to apply and the rates are…

Easy to apply and the rates are affordable

Thomas Enright

2026-01-15

Dustin was very helpful!

Dustin was very helpful!

Danielle Gilbert

2026-01-15

It was very easy using the online…

It was very easy using the online questionnaire for the life insurance!

Stephen Wilbourne

2026-01-15

Very easy and fast to get coverage!

Very easy and fast to get coverage!

Carlos Johnson

2026-01-15

Ease with website

Ease with website

Ann M Patnode

2026-01-15

Knowledgeable team

Picking a plan went very smoothly. The person I dealt with was knowledgeable and caring as to what I needed.

Alilick Butler

2026-01-15

My experience was very helpful 🙂

My experience was very helpful 🙂

Brett Edington

2026-01-15

It was quick and easy to get my quote…

It was quick and easy to get my quote and get set up with life insurance to protect my family.

tina chaapel

2026-01-14

I love this it was so fast

I love this it was so fast

Thomas bottiaux

2026-01-14

easy to do for sure.

easy to do for sure.

Sharon Childers

2026-01-14

Easy sign up

The sign up was easy and the insurance is affordable.

William Chen

2026-01-14

Get a quote just to see how prepared you are

One of the most pain-free, well-designed, and user-friendly onboarding experiences I've ever had. Life insurance choices are heavy but Ethos' sign up process walks you through those tough questions. The first time I got a quote, I did not purchase the coverage since the questions helped identify areas I need to focus on. I've made progress on those areas and went back to Ethos and purchased the coverage.

Ashkan Youssefi

2026-01-14

Great service very happy

Great service very happy

Brandon McDaniel

2026-01-14

Very easy to set up.

Very easy to set up.

Ryan McDonald

2026-01-14

Incredibly easy process for a first…

Incredibly easy process for a first time buyer of life insurance. After answering the questions, was able to easily choose between options that fit my needs/wants. Same day life insurance in under 20 minutes is possible.

BDD

2026-01-14

Easy approval quickly without a medical…

Easy approval quickly without a medical evaluation. Rates are reasonably competitive for the coverage.

Kaitlin Werner

2026-01-14

So fast and easy…

So fast and easy…. Wish I had done this sooner. The peace of mind it gives you in minutes is priceless.

Tonya

2026-01-14

Website was very easy to use and the…

Website was very easy to use and the service was very quick. Enjoyed the experience.

Chad Fawley

2026-01-14

JUST LIKE EVERYONE SAYS

JUST LIKE EVERYONE SAYS, IT WAS QUICK, EASY AND A GREAT EXPERIENCE!

Nichole Marshall

2026-01-14

Responsive

Responsive. Clear explanations. Great follow-up.

Alexis Randell

2026-01-13

Excellent process

Dustin made this process very easy. I highly recommend this!

Mark Carballo

2026-01-13

We love ethos

We love ethos. So easy and we are set with all we needed

wayne gebhard

2026-01-13

Awesome service

Marissa was very kind easy to talk to and made me feel like my need was met.

Walter Morris

2026-01-13

Easy access painless execution very…

Easy access painless execution very user friendly software.

Shekeema Friend

2026-01-13

Simple easy and efficient

Simple easy and efficient

Chad Bell

2026-01-13

So easy

So easy! Only took 10 minutes and I was covered.

Julie Becker

2026-01-12

Very easy process

Very easy process

Donald Henderson

2026-01-12

Customer service was exceptional

Customer service was exceptional. Coverage was affordable and fast! My agent Phil Davis was amazing. Highly recommend him and Ethos

Michael Hancox

2026-01-12

It was Fast and Easy!!!!

It was Fast and Easy!!!!

NC

2026-01-12

Very helpful and answered all of my…

Very helpful and answered all of my questions.

Phillip Oglesby

2026-01-12

Such a simple and thorough set-up

Such a simple and thorough set-up! Thank you guys for giving me a little more peace!

Michell

2026-01-12

Life Insurance No Fuss

Quick and easy!

Allan

2026-01-12

Very easy

Fast and efficient.

Kevin Mccarty

2026-01-12

Protection

Excellent experience

Patrick Horan

2026-01-11

Easy process

Easy process, clear options, great rate

Freda Collier

2026-01-11

Fast and easy

Easy to use, fast transaction, great rate

Sonal Paliwal

2026-01-11

Customer Service

Customer Service

Lisa Clarke

2026-01-11

Easy to apply!

Easy to apply!

Imari Killikelly

2026-01-11

Easy, flexible, affordable options

This could not have been more simplified, and with such flexible options for any situation.

Nancy Hunter

2026-01-11

Great customer service

Great customer service

Beverly Lane

2026-01-10

I received the right coverage that my…

I received the right coverage that my wife need after my death.

Ami Flores

2026-01-10

Quick and easy way to protect our…

Quick and easy way to protect our family. Thank you!

Valerie Tippery

2026-01-10

Very easy and quick

Very easy and quick

Ginger Mentz

2026-01-10

Hassle Free

I have been meaning to get insurance for awhile. Ethos made it streamlined and easy and now my family is protected.

Mr. Huddleston

2026-01-10

Quick & Easy

Our experience with Ethos was quick and easy. The online form was easy to navigate and took less than 30 minutes to complete. We were contacted by an Ethos professional who was not only knowledgeable, but exceptionally kind and genuinely relatable. By the end of the call, we knew we had made the right direction decision.

Leland Holmes

2026-01-10

Almost too easy.

Almost too easy.

Heather S.

2026-01-10

Simple and straightforward.

Simple and straightforward.

Melissa Borne

2026-01-10

Quick and easy to apply

Format was clear and simple to understand

Steven BOX

2026-01-10

Exelent

Very easy step by step process that only took a few minutes. Gives me some peace of mind but hopefully it will never be used.

Nadine Mendoza

2026-01-10

Fast and easy

Fast and easy! I had a policy up and running within minutes

Sarah Mathey-Morgan

2026-01-09

Good

Helping settle a life assurance for me and my family, very helpful

Suzanne Houghtaling

2026-01-09

Scott Pierce

Scott Pierce! Amazing!

Amanda Thompson

2026-01-09

It was easy to get through very helpful

It was easy to get through very helpful

Kristin Gentile

2026-01-09

Super easy!

Super easy!

Keith Johnson

2026-01-09

Easy

Easy. Quick. Simple.

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