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Ethos Review

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Reviews 2618

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Joseph Sereno

2025-06-02

My rep was very knowledgeable and…

My rep was very knowledgeable and helpful

Randy Polasek

2025-06-01

Super quick and easy!

Super quick and easy!

Darene Willis

2025-06-01

Ethos is GREAT

This was a short and easy process to get the coverage I wanted at a rate that I can afford. Thank you for making this happen so efficiently and effortlessly and I won’t change anything.

Kokou Apla

2025-05-31

The application was quick and George…

The application was quick and George was nice e to me on phone

Edith Nyawira

2025-05-31

It was very simple to do the…

It was very simple to do the application and the call from the team member firmed up everything

Jason

2025-05-30

Quick and easy!

Quick and easy!

jaysen foster

2025-05-30

It was very easy

The agent was friendly and helpful make the process easy

charles chambers

2025-05-30

The application was an easy process

The application was an easy process, there were several options and price points though I thought some options were high based on my health, Ethos was more reasonable than other companies and Had so many more reviews!

ifredi torrest

2025-05-30

Quick

Quick, easy, to the point!

Lorraine

2025-05-29

My oldest daughter follows and is a…

My oldest daughter follows and is a member of Tony Gaskins and she referred me to his site for life insurance. The process was easy and detailed. It took only minutes to complete and get approved. The ease of the site was helpful.

Nick Howard

2025-05-29

Super easy to get started!

Super easy to get started!

J Kofakis

2025-05-29

Very easy to apply and get approval

Very easy to apply and get approval

Alison Provines

2025-05-28

Quick and Easy!

Getting new life insurance can be scary! This process was not. Only took a few minutes and gave me a great deal because I'm healthy and a free Will and Trust!

Dan Bjork

2025-05-28

The process was simple and easy and…

The process was simple and easy and only took less than 15 minutes to complete the application.

Kathy Sanchez

2025-05-28

Ethos made it very easy

Ethos made it very easy to apply and get coverage for my family.

Darceal Gates

2025-05-27

So far so good

So far so good

Tyisha Nelson

2025-05-27

Process was seamless.

Process was seamless.

Timothy M.

2025-05-26

As expected

As expected. Process was smooth. Had my policy within 30 minutes.

Ronda Harvey

2025-05-26

Excellent experience

Excellent experience. Glad to have a life insurance policy with a savings component.

Brent Eason

2025-05-25

Easy and well priced.

Easy and well priced.

Weston Goodwin

2025-05-24

Great service

Great service. I was promptly contacted by a representative and he was helpful with assisting me with finishing policy.

Connie Horstman

2025-05-24

Best customer experience ever

Best customer experience ever working with an insurance person. I received a phone call from Brian A., after I filled out a survey to check on rates on life insurance. Brian works at Ethos Life Insurance. He called to ask if I had any questions or if I needed help with the process of getting insurance. He was very pleasant and patient with me even though it took a few phone calls to follow up with me (This was on my part) he remained positive and very helpful. He kept his word when he stated that he would return a call. He walked me through the entire process he even stopped to explained things to me when I had questions. Brian is the best example of what customer service should be. Thank you, Brian for calling me and being honest throughout the process. It made choosing and obtaining life insurance very easy. There was no frustration at all. C J H

Jessica

2025-05-23

Quick and Easy

The service was easy to understand, had lots of options, and was quick to set up from my phone.

dinah alfaro

2025-05-23

The sign up was fast & very user…

The sign up was fast & very user friendly. I was extremely satisfied with the process.

Carlos Jimenez

2025-05-22

Easy to setup and user friendly page.

Easy to setup and user friendly page.

MISTY R.

2025-05-22

Quick and easy application.

Quick and easy application.

Laura J Brockenberry

2025-05-22

It was quick and easy and they didn’t…

It was quick and easy and they didn’t ask a ton of stupid questions!!

Chris

2025-05-22

Very easy process

Very easy process! Patrick Duggan was very helpful and was not pushy. Thank you

Richard Chacon

2025-05-21

Easy peasy

Easy peasy, no hassle

Kelli Shay Preuss

2025-05-21

Simple

Simple, quick. Pleasant experience

Monica Burgat Jackson

2025-05-21

It was super convenient and easy to…

It was super convenient and easy to navigate, and faster than I thought it would be. I am also pleased with the price/coverage.

Norberto Mendoza

2025-05-20

Easy fast and I love it.

Easy fast and I love it.

Qais

2025-05-20

Amazing

Refreshing when a viral high-tech company actually does what it advertises. Great service, easy, and just works!

christine thompson

2025-05-20

Responsive

Responsive! Great pricing options!

Jessica Coffey

2025-05-19

Simple

Simple, easy, fast, complete.

Eve Boone

2025-05-19

The service was amazing

The service was amazing. I received guidance through the process of signing up and all questions were answered. The rates were also very reasonable!

customer Ivory Wilder

2025-05-18

Steve was patient and remarkable in…

Steve was patient and remarkable in helping me get my life insurance. He followed up and took his time.

Michael Brajdic

2025-05-18

Great and easy

Very easy to establish term life insurance.

Alissa Hyde

2025-05-17

The salesperson was friendly and…

The salesperson was friendly and knowledgeable.

Barry Brown

2025-05-17

Easy and understandable. I need coverage related to concern for the future and ethos provided the coverage. I thank them. It will protect my family if and when I am gone. Thank you ETHOS!

Easy and understandable. I need coverage related to concern for the future and ethos provided the coverage. I thank them. It will protect my family if and when I am gone. Thank you ETHOS!

Tracy

2025-05-17

Easy and Clear

Everything was easy and throrough and follow up phone call from agent was helpful

John Shannon

2025-05-17

The process was easy and hassle-free.

The process was easy and hassle-free.

Bridgette Carter

2025-05-17

Easy and fast

Easy and fast! Love it ethos shops around for you and does lots of the work. They welcome if you’ve done some shopping around yourself. Their here for you to get the best rate.

Isabel Calderon

2025-05-16

My experience was fast and simple made…

My experience was fast and simple made that way by the trusted agent that brought such excellent service

CDM

2025-05-16

Extremely easy and streamlined…

Extremely easy and streamlined experience. Was approved in less than 15 minutes. Rates were better than I expected.

Richard Corley

2025-05-15

Great Service and knowledgeable and the…

Great Service and knowledgeable and the service starts as soon as you sign up, all the other companies make you wait 2 to 3 years before you get full coverage.

Mark Adkins

2025-05-15

Life insurance made simple

Life insurance made simple

Joe

2025-05-15

Real person on the phone

While going through the quote process a representative called. What a help he was. Walked me through the rest of the quote process. Answered all my questions. Went through the entire process with my wife. What a pleasure it was being assisted by a real person. Thanks so much.

J Stud

2025-05-14

The process was easy to navigate

The process was easy to navigate, and the price is very reasonable.

Shawn

2025-05-14

Very easy application process

Very easy application process, very quick as well. My underwriter was very knowledgeable and answered all my questions and concerns.

Sheronica WrightEvans

2025-05-13

Easy to start

Easy to start. Agent was very knowledgeable about products and plans.

Sean Julian

2025-05-11

Super easy to apply

Super easy to apply. Price was right for my needs. I haven’t died so can’t say how it is to actually make a claim but getting the insurance was very simple.

Brian Wolfenbarger

2025-05-09

Easy app and quick approval!

Easy application process and quick approval. My family's future feels a little more secure, thanks to Ethos! I'm very grateful.

KIM N

2025-05-09

Good to buy your insuarence with good…

Good to buy your insuarence with good price

customer

2025-05-09

Simple and straightforward…

Simple and straightforward application and got my insurance immediately. Thanks.

Niel Canete

2025-05-08

Fast and easy done it in 15 minutes ..

Fast and easy done it in 15 minutes ..

Matthew Hoggatt

2025-05-08

Dustin assisted me in guiding through…

Dustin assisted me in guiding through the process. Simple, straight forward and a good feeling knowing my loved ones are taken care of if something happens to me prematurely.

Gloria Mazo

2025-05-08

It was great

It was great

Kevin Epperson

2025-05-06

I have an incredible insurance rep who…

I have an incredible insurance rep who was very well informed and gave me a lot of insight.

Daniel Oxenburg

2025-05-04

Quick and easy sign up at much less…

Quick and easy sign up at much less cost, by almost half than I am paying now.

Riff Raff

2025-05-04

Super easy to sign up👍

Super easy to sign up👍

Gloria Mazo

2025-05-03

Great experience!

Great experience!

Dawn

2025-05-02

Nice…

The Company is absolutely incredible added with exceptional customer service as well as great methods to encourage a fantastic relationship. Thank you, Dawn

Cheryl L. Greene

2025-05-02

Quick

Quick, easy, efficient

Randal Brummette

2025-05-02

Sign up and receiving the policy was…Quick

Sign up and receiving the policy was very easy.

Ryan Scott Serrano

2025-05-02

Easiest way to get life insurance

Easiest way to get life insurance

Victor

2025-05-01

It was amazing no hassle fast and easy…

It was amazing no hassle fast and easy that Gabe me a relief once my application was done and submitted thanks ETHOS!

Alexandria

2025-05-01

Jeyson was very efficient and gave me…

Jeyson was very efficient and gave me all the information I needed and made me feel confident in my decision. It didn’t take too long for the application and talked me through the whole thing.

Shantell Mendez

2025-04-30

They are great to work with.

They are great to work with.

joseph yanzuk

2025-04-30

It was as easy as the commercial…

It was as easy as the commercial stated. Contacted Ethos, gave them some information and what term policy I needed. They found several agencies for me and I chose the one I wanted.

Franklin Watler

2025-04-29

I’m APPROVED

Took less than 15 minutes to get approved!!!

Sarah B.

2025-04-28

Easy process and great quote but…

Easy process and great quote but disliked the amount of spam texts and calls in between getting a quote and finalizing.

Heather Becker

2025-04-28

Extremely easy to get my coverage

Extremely easy to get my coverage, loved the benefit of putting together our wills. Would highly recommend.

Jason Murphy

2025-04-27

It's a simple process

It's a simple process. Took very little time.

Mark

2025-04-25

Absolutely incredible

Absolutely incredible. Just like the commercial. I used to sell Life Insurance. Ethos has taken all the hassle out and replaced it with technological joy for quick and easy coverage.

Bart Brown

2025-04-23

Quick polite service

Quick and polite service with a good rate.

B W

2025-04-22

Informed decision

So far so good. I had doubts due to some of the reviews. The agent in charge answered all my questions and that made me feel a lot better about the decision.

Chio

2025-04-22

Prompt and professional support

Prompt and professional support

Tyson Lake

2025-04-21

Easy to use website

It was so easy to navigate the website. It made it so easy signing up for life insurance. I like the benefits that come with the plan also.

JackRoss

2025-04-19

Quick and easy…burden off my shoulders!

Quick and easy…burden off my shoulders!

Giribabu Thammisetty

2025-04-19

Easy and simple process

Easy and simple process

Sabrina La Rocca

2025-04-18

Easy to understand and I received…

Easy to understand and I received immediate help and attention room to details needing to be addressed. Very easy to apply and matches me with the tools I needed to secure my future

Theresa

2025-04-18

Peace of mind with Scott Merritt…

Setting up a plan with Scott Merritt was wonderful. He gave me peace of mind and the process was simple. All my questions were answered professionally and promptly. I would highly recommend working with Scott!

Matessa Mariano

2025-04-17

Quick easy process

Quick easy process

Rob Selfors

2025-04-16

Super easy and fast 😘👍👍

Super easy and fast 😘👍👍

Christian Moore

2025-04-16

Easy to use Ethos!

I found the Ethos process to be very straightforward & easy to navigate! Highly recommend the platform and the process, which took less than 10 minutes to complete!

Jill Fitzgerald

2025-04-15

Very easy to obtain a policy.

Very easy to obtain a policy.

JASON BRIONES

2025-04-15

The application process was smooth

The application process was smooth, and the agents I spoke to were knowledgeable and patient, answering all of my questions without pressure. The policy options were clearly explained, and I appreciated the transparency.

Dave Senn

2025-04-15

Easy and quick

Exactly what I needed

Seferino Abeyta

2025-04-14

Needed to update beneficiary since I…

Needed to update beneficiary since I got married it was a breeze. Done and back to work.

Maria

2025-04-14

Easy to apply

Quick response to approval and easy to apply

Mark F

2025-04-14

The overall experience was much faster

The overall experience was much faster. I tried other insurance companies and they were just so slow and so frustrating the back-and-forth today I guess I’m glad I found them. The process is a lot simpler.

Zachary

2025-04-12

Easy process great prices

Easy process great prices

Terrie Bienfang

2025-04-12

Excellent customer service

Excellent customer service Agent called on a Sunday evening and spent as much time as necessary to make sure our insurance needs were met.

Jacqueline H.

2025-04-12

Absolutely painless

Absolutely painless, easy to comprehend, and satisfied! Smooth sailing!

Lindsey

2025-04-11

Simple and stress free!

The process was simple and stress free!

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