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Ethos Review

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Reviews 3456

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Jarrett Elder

2026-01-04

Everything was smooth and efficient

Everything was smooth and efficient. Would recommend to friends and loved ones.

john bannon

2026-01-04

1st class and easy

1st class and easy Thank u

Daniel Cano

2026-01-04

Easy and helpful

Easy and helpful

Dewayne Smith

2026-01-04

Family is very important to me.

It was real easy to complete.

James Burchinal

2026-01-04

Very simple and painless process

Very simple and painless process. Great having the peace of mind knowing my wife and daughter will be okay in the event something happens to me.

John Blair

2026-01-03

Very easy to apply for coverage!

Very easy to apply for coverage!

Pamela Nave

2026-01-03

So quick and easy

So quick and easy

Ketia Nazaire

2026-01-03

fast

it was easy and fast.

S Kennedy

2026-01-03

Easy and affordable

Easy and affordable

Imani Murphy

2026-01-02

Ben Shapiro was very helpful and the…

Ben Shapiro was very helpful and the process was simple

Joshua Deane

2026-01-02

Great experience

Service was not difficult. Easy u

Felix Garcia

2026-01-02

Smooth process

Smooth process

Audrey Ringgold

2026-01-02

Easy web access

What made my experience great was the consistency, clarity, and genuine support the company provides. From the start, everything felt well-organized and intentional, which made it easy to stay engaged and confident in the process. Communication was clear and timely, expectations were well-defined, and the resources provided were practical and easy to navigate. That level of structure made a noticeable difference in my overall experience. What the company does especially well is creating an environment that supports progress without unnecessary pressure. The systems in place are efficient, user-friendly, and clearly designed with the customer’s success in mind. I also appreciate how accessible and responsive support has been—questions are addressed thoughtfully, and there’s a real sense that feedback matters. Overall, I am very satisfied with my experience. The company delivers on what it promises, maintains high standards, and continuously shows a commitment to improvement. It’s clear that care has been put into both the product and the people using it, and that has made my experience not only positive, but genuinely rewarding.

Jason Witzl

2026-01-02

Very easy I would highly recommend go

Very easy I would highly recommend go

John Fox

2026-01-02

Quick and easy.

Quick and easy.

RF

2026-01-02

Easy 1 2 and done

Easy 1 2 and done

Akoni Maui

2026-01-02

So far great

So far great

Matthew

2026-01-02

Quick, easy and fair!

The Ethos process was quick, easy, and fair.

William

2026-01-02

Like

Great to get

Alejandra Ceniceros

2026-01-01

Very easy and fast.

Very easy and fast.

Lynn Cox

2026-01-01

Very easy to apply

Very easy to apply. Very good rates.

Blake Koehn

2026-01-01

Easy application process and no medical…

Easy application process and no medical exam or blood draw!

Michael

2026-01-01

Easy process

Easy process

DONNA

2026-01-01

Very easy to apply

Very easy to apply

Tammy Teti

2026-01-01

Simple

Simple, easy, application process.

Steven

2026-01-01

Process was very straightforward.

Process was very straightforward.

Cody Prescher

2026-01-01

The convenience and speed of the process

The convenience and speed of the process

Issac Enriquez

2026-01-01

Easy experience

Easy experience.

Eric C.

2026-01-01

My agent explained several different…

My agent explained several different options I could go with and I decided Ethos was the rite fit. It was a very competitive price and several ryders were included that were an added expense with other options. Keeping the same coverage for the same term was 50% less than another major provider.

Ja'Marcus Woodard

2025-12-31

You were very informative and helpful

You were very informative and helpful, it helped me understand the policy.

Kasandra Llamas

2025-12-31

The easiest life insurance process

The easiest life insurance process! Highly recommend

Angel

2025-12-31

The process was easy

The process was easy

customer

2025-12-31

smooth and to the point so far

smooth and to the point so far

William Franklin Quigley

2025-12-31

Extremely easy and best price I found…

Extremely easy and best price I found anywhere

Mark White

2025-12-31

Simple

Simple. Pleasant.

Marc Miller

2025-12-31

Our agent was very informative and easy…

Our agent was very informative and easy to work with.

Christopher Ball

2025-12-31

Ease of use

Simple, quick easy and affordable

Derrick Whitten

2025-12-31

Just do it!

Easy to go through the application process. Once there, Evan from Ethos called me to talk through a few options and questions I had. Very polite and helpful. Extremely easy process!

Dawnette

2025-12-31

Wonderful and easy experience

Wonderful and easy experience

Jesse Johnson

2025-12-30

Easiest time I’ve ever had

As someone who has spent his career in the life insurance industry. This is the easiest time I have ever had buying (or for that matter selling) a life insurance policy 10 out of 10.

Jeff

2025-12-30

Good experience but every time I log in…

Good experience but every time I log in it takes me back to the beginning.

Patrick Murphy

2025-12-30

Great communication!

Great communication!

Jaybreil Nile Stewart

2025-12-30

Knowing that I'm able to have a life insurance policy while I'm young, healthy, willing, and able makes me satisfied.

Knowing that I'm able to have a life insurance policy while I'm young, healthy, willing, and able makes me satisfied.

Darrin Miller

2025-12-30

Amazing service

Quick, easy, and everything I needed! Great rates too amd came with a FREE trust and estste planning!

Mw

2025-12-30

Yeah. I am insured!

Super simple. I was happy with the quote I was given.

Greggory S

2025-12-30

Amazing

Amazing, easy, and fast

Curt Mardis

2025-12-29

Easy process!

Easy process!

Julie Sobeck

2025-12-29

Ease of service!

Ease of service!

Marcie Bomberg - Montoya

2025-12-28

Fast and easy peace of mind

Fast and easy peace of mind

CW

2025-12-28

Quick and efficient application process

Quick and efficient application process

CW

2025-12-28

Quick and efficient application process

Quick and efficient application process

Lee

2025-12-28

I feel at ease finally completing…

I feel at ease finally completing something that I have been putting off. It was so easy to complete too! Thanks Ethos!

Jacque

2025-12-28

Easy straight forward process

Easy straight forward process

Michael DeGroot

2025-12-28

Easy to use and a fair monthly premium

Easy to use and a fair monthly premium! Approved same day!

Jose Carlos Eyzaguirre

2025-12-28

Easy access to vital information…

Easy access to vital information without the "customer service" hassle life person brings ... this straight forward... overall great experience!

Bryan Bauerle

2025-12-28

Very easy and affordable!

Very easy and affordable!

Rocio Cuello

2025-12-27

How fast it was and really good service!

How fast it was and really good service!

Rogelio Ponce

2025-12-27

Seamless process!

Seamless process!

Brian Gilliland

2025-12-27

Glad it was easy to set up

Hoping never to need it but glad it was so easy to set up.

Benjamin Boyd

2025-12-26

Great direction

Great direction

Scott Holbert

2025-12-26

Easy to use and great response

Very easy to use. Great questions. Results fast.

Christina

2025-12-26

Very easy to understand and apply.

Very easy to understand and apply.

William Baker

2025-12-26

Insurance made easy

Insurance made easy. Great peice of mind at a great price!

Kevin Ruth

2025-12-26

The ease of the application process was…

The ease of the application process was most appreciated. I felt completely comfortable in the knowledge that I was dealing with a reputable, safe, and highly rated partner.

Bradley Wicker

2025-12-25

Quick and easy!!

Quick and easy!!

Stephanie Wolf

2025-12-24

So incredibly fast

So incredibly fast! I was worried I would have to wait to be approved, but it was almost instant! So thankful!

Samuel Vela

2025-12-24

Fast and easy process!

Fast and easy process!

Ronald Borger

2025-12-24

Easy instructions and quick turn around…

Easy instructions and quick turn around on coverage. A+

Christina Rose

2025-12-24

Easy peasy!

Easy peasy!

Duy Keiser

2025-12-23

Quick and easy

Quick and easy

Douglas Scott

2025-12-23

Not done yet

Not done yet

Desmond Miller

2025-12-23

Its important to have

It was user friendly, and very easy to operate and maneuver.

Sammy Randolph

2025-12-23

Very easy and pleasant

Very easy and pleasant

Lisa DeBo

2025-12-22

New 25

Awesome easy

Margit Ellis-Gaal

2025-12-22

Wonderful!!!!

Wonderful!!!!

Meighan Baldwin

2025-12-22

Love Ethos!

Ease of use - simple application - customer friendly

Xavier Arellano

2025-12-22

Easy process

Easy process, fast results

DoingMyBest

2025-12-21

Felt very personalized and personable

Talking with an agent over the phone who patiently answered all my questions and wasn't pushy with a higher plan but really advised on what would be a good fit based on my specific life circumstances. I appreciated the time she took to explain the plan including the perks.

Darryl Robinson

2025-12-21

Very easy to apply

Very easy to apply. Fast response.

Prince Stewart

2025-12-21

Great easy process 1,2,3.

Great easy process 1,2,3.

Kenneth Treacher

2025-12-20

Simple

Simple. Easy. Quick. No pressure from sales pitch.

Cathy

2025-12-20

Ethos the simple choice for life insurance

Ethos, made getting life insurance a breeze. No annoying phone calls. Just direct questions, upfront prices, you decide yes or no. For me it was perfect. Then they deliver your policy by PDF. You are insured on day one.

Robert

2025-12-20

Ethos made the process easy to…apply!

Ethos made the process easy to understand and navigate. Received an excellent rate for my life insurance. Simple process with no medical exam.

Samuel McNealy

2025-12-20

Process is quick and easy.

Process is quick and easy.

MIchael Willman

2025-12-20

Quick process with no pressure

Quick process with no pressure

W. Castaneda

2025-12-20

Thank you Ethos you're Valuable…

Thank you Ethos you're Valuable resource, helpful and fast.

Jake Benz

2025-12-19

Can’t believe how fast and easy getting…

Can’t believe how fast and easy getting life insurance was!

Christopher H.

2025-12-19

Getting started was easy

Getting started was easy. Will recommend to other

Sandra Schoonover

2025-12-19

Sandra

I had a swift and easy experience.

Terry B.

2025-12-19

Simple

Simple, easy, transparent process

Bryan McMechan

2025-12-19

Very good communication

Very good communication

Vickie Monroe

2025-12-19

I was very impressed with the ease of...

I was very impressed with the ease of making this financial decision for my family.

Philip MacVane

2025-12-18

Good experience and process via on line…

Good experience and process via on line web site

Jimmy Minger

2025-12-18

Great experience

Easy process to protect my family

JAY

2025-12-18

I like your agent and way of selling insurance

I like your agent, You don't put pressure and you gave me plenty of time to decide. He even extended the time for me to really decide. Your rate is really good and fits my budget. Thank you.

katrinakenton

2025-12-17

Quick and easy

Quick and easy, gives me great peace of mind.

Georgie Selby

2025-12-17

Everything I was looking for!

Everything I was looking for!

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