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Ethos Review

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Reviews 4051

Joseph Roltz

2022-05-23

Ethos Summary

Ethos Life is an insurance firm that sells modern and ethical life insurance to safeguard lives. They're developing cutting-edge life insurance software (a $650 billion market) that will make protecting your family more affordable, accessible, and instantaneous. It also takes a personal touch when providing its services.

Founded: 2016

Employees: 450+

Location: San Francisco, California


Pros

  • Offers Term and Guaranteed Whole Life Coverage

  • Accelerated Death Benefits in Some Cases

  • No Medical Exams (just answer a few questions online)

  • Financial Rating of Ethos issuers – A*

Cons

  • Not Available In New York

Editorial Review

4.8

Editorial score
  • Term Life and Guaranteed Whole Life

    Multiple policy types to fit your needs

    5.0

  • 100% Online

    Streamlined application process online with no need to talk to an agent

    5.0

  • Instant Issue

    Get same day coverage on most policies

    5.0

  • Non-Smoker Discounts

    Discounts for not smoking

    5.0

  • Money Back Guarantee

    30 day money back guarantee with no cancellation fees

    5.0

With Ethos, get anywhere from $20,000 to $2 million in term life insurance protection. Choose between 10-, 15-, 20-, and 30-year terms.

Ethos offers $20,000 to $2 million in term life insurance. If you buy a guaranteed issue whole life policy, the maximum coverage amount is usually $30,000.

Seniors (66-85) can take advantage of whole life coverage from $1,000 to $30,000 in guaranteed coverage regardless of medical history.

As a consumer you can obtain coverage from Ethos if you live anywhere in the United States except for New York.

Ethos allows consumers to obtain quotes and apply for coverage in as little as 10 minutes. Some applicants may be able to qualify for coverage straight away by answering some health questions without having a medical examination with an accelerated underwriting procedure.

Both term life insurance and guaranteed issue whole life insurance are available through Ethos. While it does not provide quite as much coverage as other providers, Ethos could be an excellent alternative for people who want to obtain life insurance fast without having to go through the hassle of a complicated application procedure.

*Legal & General America (LGA), a large U.S. life insurance company since 1836, issues and guarantees Ethos policies. Ethos uses technology to learn about you so that they can discover novel and genuinely personal ways to insure you.

TrustPilot Reviews

Gary

2026-03-01

Simple and easy what I like !

Simple and easy what I like !

Christian Thornton

2026-03-01

Super easy and straightforward workflow…

Super easy and straightforward workflow and fair pricing.

Jareel Robinson

2026-03-01

Easy process/ great customer service

Was a very easy process. If I didn’t understand something I called and they would explain it to me perfectly

Brandon Slone

2026-03-01

Great support and customer help from…

Great support and customer help from David. Kept us motivated and didn’t let us fall through the cracks.

Jorge

2026-03-01

Simplest life insurance application…

Simplest life insurance application process I've seen by far

Steven W. Morris

2026-03-01

It was quick and easy with help…

It was quick and easy with help available at every step.

Sonja Tomljanovic

2026-03-01

So easy and simple

So easy and simple

DAVID ADAMS

2026-03-01

Easy and streamlined process

Easy and streamlined process. covered within minutes

Aileen Diaz

2026-03-01

The process was easy to sign up.

The process was easy to sign up.

DESIREE CABRAL-DUDA

2026-03-01

Easy to apply

Easy to apply

Lance McReynolds:

2026-03-01

Simple and fast

Very simple application process.

GLORIA FRAZIER

2026-03-01

My Agent Angelina was so professional…

My Agent Angelina was so professional and knowledgeable on explaining and answering all my questions to my answer she made a so comfortable and relaxed. She made it happen 🙌

Jane M.

2026-03-01

SO EASY!

SO EASY! A no-brainer to give me piece of mind…

Vivian Nottingham Lovick

2026-03-01

The fact that no person was talking…

The fact that no person was talking about insurance language which is occasionally confusing no matter how explained. clear instructions and the ability to take my time and review the information. ,

richard martin

2026-02-28

The insurance agent that helped me out…

The insurance agent that helped me out was very helpful. I’m paying for four different ones presently and I’ll probably lose whatever I’ve invested but I’ll be happy with you guys. Thank you.

Danielle

2026-02-28

Very quick and easy!

Very quick and easy!

Nathan Phillips

2026-02-28

Great and smooth process

Great and smooth process. I usually have to fight tooth and nail to get through this process in the past with other companies and they always have hidden fees and do not promise what they say.

Gilbert Navarro

2026-02-28

Quick and easy

Quick and easy

Whitney Rodia

2026-02-28

Quick and easy

Quick and easy

Michael Padilla

2026-02-28

Quick and easy

Very quick and easy to apply

Ann Carl

2026-02-28

Representative was friendly and…

Representative was friendly and helpful. Fairly easy to do

Christopher orr

2026-02-28

My experience was great and very…

My experience was great and very informative!

MR

2026-02-28

Easy to use and fast to set up

Easy to use and fast to set up. Reasonably priced.

TJB

2026-02-28

Quick and didn’t have deal with 50…

Quick and didn’t have deal with 50 phone calls

Mario Corvera Marin

2026-02-28

Easy and fast.

Easy and fast.

Robert S.

2026-02-28

Process was simple

Process was simple. Instructions clear and easy to navigate through the the application

Lakeisha Williamson

2026-02-28

Very nice

Very professional

Craig

2026-02-28

Thorough application process

Thorough application process. Good and detailed.

Leonell Esquivel

2026-02-28

Super easy and professional

Super easy and professional. A weight lifted of my shoulders, my wife and kids will have one less thing to worry about in the event of a tragic situation.

Nikki D

2026-02-28

The online process was straight…

The online process was straight forward. When it came time to verify some information, our rep, Scott sent a text so that we know when to expect his call. It was a painless process and he was not pushy, just informative. He answered all questions easily, and sent a link so that setting up the final product was a breeze. Thank you Ethos, and thank you Scott!

Kyle J.

2026-02-28

Easy to use and convenient

Easy to use and convenient. No medical exam required.

Robbie Brent

2026-02-27

Love everything about this insurance

Love everything about this insurance

Jorge

2026-02-27

Thank you Ethos

Ok, I watched the commercials and was skeptical. I went on line, applied for insurance and in a few minutes my family is covered. This Ethos process is amazing, simple, fast and complete. Thank Ethos from the Molina Family...

Richard Karpilo

2026-02-27

You are so professional

You are so professional

John Wardlow

2026-02-27

Easy and convenient!

Easy and convenient!

MB

2026-02-27

Simple and Easy

Simple, Easy and fast

Richard Lucas

2026-02-27

Excellent website, good quote

Excellent website: intuitive and easy to use. Got my 10yr term plan finished in about 5 minutes. I'm happy with the price and the website. Highly recommend

Stacey Gibson

2026-02-27

Great customer service

Great customer service. I was able to find the perfect term life insurance plan. This puts me at ease knowing that my family is covered!

Jessica Trower

2026-02-27

super easy to set up!

super easy to set up!

Raymond Archibald

2026-02-27

Price

Price, online, no medical exam.

Brian

2026-02-27

GREAT SERVICE

GREAT SERVICE

PENNY S.

2026-02-27

Very easy to complete application!

Very easy to complete application!

customer

2026-02-27

Easy to use site,

Easy to use site,

Shakir

2026-02-27

I feel supported in my decision making.

I have a very competent and involved agent, who explains a lot to me and also contacts me if they don't hear from me often.

A.W.

2026-02-27

Great option and value

Great option and value. The agent provided several options based on my needs. He was very professional and asked great questions. This product is a good fit for my needs.

Timothy Lin

2026-02-27

Easy process with just enough detail…

Easy process with just enough detail for peace of mind.

Jeffrey Pentlicki

2026-02-27

Simple & efficient process

Simple & efficient process

M M

2026-02-27

That was an easy process

That was an easy process. Thank you

Brett Dotson

2026-02-27

The whole process was easy.

The whole process was easy.

Heather Hall

2026-02-27

Great

Was a great experience!!

Rob

2026-02-27

Quick and easy!

Quick and easy!

Brandon Tabaczynski

2026-02-27

Very easy application process with…

Very easy application process with immediate coverage

Jason Kunkel

2026-02-27

It was fast and easy

It was fast and easy

customer

2026-02-27

Outstanding customer service

Outstanding customer service

Juanita Lyons

2026-02-26

Awesome

Its was really easy to understand, quick and just as advertised i recommend everyone to give it a try you will be happy you did

Damon Dixon

2026-02-26

It was so fast and easy to use!

It was so fast and easy to use!

Lisa Lhota

2026-02-26

Easy and competitive

Easy and competitive! Do it so you know your loved ones won’t move back home!!

William Connolly

2026-02-26

Just as easy as advertised

Just as easy as advertised

Christine McNichol

2026-02-26

Dustin was very clear and worked with…

Dustin was very clear and worked with me to get the best rate for me.

Tara Robinson

2026-02-26

Easy application process

easy app and instant decision

Tracey Bell

2026-02-26

For my daughter to have no stress

I spoke with someone named Steve and he was very helpful, nice and understanding. THANK U

Stanley U

2026-02-26

Seamless Registration

Very quick and easy to sign up. The customer service support was also very quick to respond and extremely helpful

Mark Hemby

2026-02-26

Easy to apply

Easy to apply. Good rates

Julius Rowe

2026-02-26

The agent Skylar was very helpful

The agent Skylar was very helpful

FAITH FOWLER

2026-02-26

Very satisfied

The application process was very quick and simple. I'm very pleased with the rates that I got.

Cristy Martinez

2026-02-26

Fast & easy 😀

Fast & easy 😀

Anne

2026-02-26

Very smooth and easy process

Very smooth and easy process, I was insured within 5 minutes and now have peace of mind for my husband and 4 kids

Douglas Clark

2026-02-26

Very user friendly process

Very user friendly process. Simple and very fast and easy. Perfect experience.

Cinthia Munoz

2026-02-26

One less thing to worry about.

The process is easy.

Robert T.

2026-02-26

Seamless, non pushy process

Very happy with the process. Our rep, Mr. Coulter, was very informative and took the time to answer all of our questions. Follow up calls were polite and didn't feel pushy at all. Overall, seamless process. Next goal is to get my wife a policy so we can rest easy should the worst case scenario ever arise. Thank you Ethos and Mr. Coulter!!

Sandra Taylor

2026-02-25

Family

Honesty transparent, communication

Jeffery Adkins

2026-02-25

Very helpful

Very helpful

Stephanie-Jamestown,IN

2026-02-25

Simple application and quick decision.

Simple application and quick decision.

Christian D.

2026-02-25

What gave me the most peace of mind was…

What gave me the most peace of mind was knowing that if something happens to me, my family will be financially protected and my affairs will be covered. The process felt clear and transparent, and I was able to choose coverage that fit my needs and budget. Overall, I would recommend Ethos to anyone looking for an easy and stress-free way to get life insurance.

DeLeon Amos

2026-02-25

Being able to order entirely online is…

Being able to order entirely online is amazing.

JustAnswer Customer Carla

2026-02-25

Great service and Easy Access

The application process was easy to follow and understand and they are very thorough! They made the process quick and easy by staying on top of what information was needed.

Bruce Olsen

2026-02-25

Helpful

Helpful, acknowledgable and very easy to talk to. Plain and clear speaking! Very easy to work with...

Debbie

2026-02-25

Rebecca was great

Rebecca was great! Very professional and easy to talk to.

DeLeon Amos

2026-02-25

Super easy to sign up online.

Super easy to sign up online.

Mr John Done

2026-02-25

Quick

Quick! Easy on line application.

Carly Shea

2026-02-25

Easy and fast

Easy and fast

Karen Wigfall

2026-02-25

The process was straightforward and…

The process was straightforward and highly convenient.

Delbert Mathis jr

2026-02-25

Protect your family and yourself

Protecting my family from debt

Dwan Banks

2026-02-25

easy process

easy process

Derek Cooper

2026-02-25

Great Customer Service

Great Customer Service

Daniel Nash

2026-02-25

Simple process with affordable options

Simple process with affordable options

Lester Hedrick

2026-02-25

Very easy process

Very easy process. People were very nice that I talked with

Brittnee Washington

2026-02-25

Very quick and easy.

Very quick and easy.

Julie Davis

2026-02-25

Easy to get coverage

Easy to get coverage

Michael Jones

2026-02-25

My insurance broker was phenomenal.

My insurance broker was phenomenal.

Fritz Harryson

2026-02-25

TGIF

Very easy to navigate and understand. User friendly and good offers.

Evelyn Martinez

2026-02-25

Its been super easy so far

Its been super easy so far

Jimmie Ervin

2026-02-25

Outstanding

My broker, Michael Robertson, was excellent and got me the coverage I needed. Highly recommend!!

Sapient Man

2026-02-24

Wonderful service presented by Ethos

Wonderful service presented by Ethos

RG

2026-02-24

Easy Peezy

Quick and easy proccess

KF

2026-02-24

Brandon Fleming was extremely patient…

Brandon Fleming was extremely patient and helpful through this entire process. Great agent to work with! He has helped save us money on our renters and auto policies. He is already preparing us a great homeowners policy for us when we are ready.

Brenda Pino

2026-02-24

Easy application process

Easy application process

Byron Mayen

2026-02-24

Gave me peace of mind

Gave me peace of mind

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