Cookies Policy

Last Updated: February 1st, 2022


At www.betterpenny.com (the "Website"), we use cookies to make your overall experience on our website better. Specifically, we use cookies to:

  • Store information for the time you are on the Website (called "Session Cookies")
  • Store information to recognize your browser or device each time you visit (called "Persistent Cookies")
  • Store your user settings, like audio and display settings
  • Analyze your behavior on our Website, so we can continue to improve
  • Allow others to advertise on our Website or track information about you to improve advertising to you

By using our Website or any of our services, you consent to our use of cookies. This Cookies Policy will explain what cookies are, how we use them, and what your rights are in relation to our use of cookies. We'll also discuss our third-party cookies and what they mean for you.

What are cookies?

Cookies are small files that are placed on your device to store information. Specifically, cookies are small strings of text used to store information that may concern you, your behavior on the web, your preferences, or your device. Cookies are mainly used to adapt the operation of the Website to your expectations, offering a more personalized browsing experience and memorizing the choices you made previously.

There are various types of cookies. Cookies do not record or store any personal data from your device.

How we use cookies

Technical cookies, which can also sometimes be called HTML cookies, are used for navigation and to facilitate your access to and use of the site. They are necessary for the transmission of communications on the network or to supply services requested by you. The use of technical cookies allows the safe and efficient use of betterpenny.com.

You can manage or request the general deactivation or cancelation of cookies through your browser. If you do this though, please be advised this action might slow down or prevent access to some parts of the Website.

We also use cookies that are retransmitted by an analytics or statistics provider to collect aggregated information on the number of users and how they visit the Website. These are also considered technical cookies when they operate as described.

Analytics may collect information through log data, such as:

  • internet protocol (IP) address;
  • type of browser and device;
  • operating system;
  • name of the Internet Service Provider (ISP);
  • country information
  • date and time of visit;
  • web page of origin (referral) and exit;
  • possibly the number of clicks.

We don't use this information to identify you, but rather to understand usage trends on our Website.

We use session cookies to keep track of how you browse on your visits to the Website. Temporary session cookies are deleted automatically at the end of the browsing session - these are mostly used to keep track of what you do from page to page.

Persistent cookies, on the other hand, remain active longer than just one particular session. These help us recognize you.

Third-party cookies: We also utilize third-party cookies, which are cookies sent by a third-party to your computer. Persistent cookies are often third-party cookies. The majority of third-party cookies consist of tracking cookies used to identify online behavior, understand interests and then customize advertising for you.

We use remarketing cookies, which place files on your browser or device to allow us to display advertisements to you on other websites.

Internet Advertising Cookies & Pixels

We and third parties use interest-based advertising provided by vendors to provide advertisements and tailored content that we and other advertisers believe you will find of interest.

To the extent third-party services are making use of cookies or other technologies to provide these functions, the Site does not have control over the usage of this technology or data for online, mobile, or email advertising, and is not responsible for any behavior or policies of such third parties.

The full list of cookies we use on our Website is below:

Third-party cookies:

We use the following products and services from Google Inc. with headquarters located at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA

  • Analytics - We employ Google Analytics. Cookies, which are text files stored on your computer, are utilized by Google Analytics to analyze how you use the site. The data generated by the cookie about your usage of the website (including your IP address) will be sent to and kept on servers in the United States by Google. We make use of Google Analytics code which allows your IP address to be anonymous.
  • AdWords - We use AdWords to advertise on Google Search and Google Search Partners
  • AdSense - We AdSense to monetize our website traffic in accordance with Google AdSense and AdWords policies. Advertisements on AdSense are interest-based, thanks to cookies. Cookies track which ad has been displayed in the browser and whether you have accessed a website via an advertisement.
  • Remarketing - We utilize Google Dynamic Remarketing to promote our website across the Internet and on the Google Display Network in particular. Dynamic remarketing will show advertisements to you based on what parts of our sites you've visited, placing a cookie on your web browser. This cookie has no connection with your identity or access to your computer or mobile device. The cookie is used to tell other websites that "This person visited a specific page, therefore show them advertising about that page." We can use Google Dynamic Remarketing to customize our marketing to meet your needs and only display ads that are relevant to you.

You can view Google Ad Settings here

We use the following services from Facebook (Meta), with headquarters located at 1601 S. California Avenue, Palo Alto, CA 94304 USA

  • Paid Ads - We utilize Facebook (Meta) to track ad placement activities such as clicks and page views. We use Facebook (Meta) ads to display advertisements to audiences on Facebook's network of websites. These audiences are based on filters available from Facebook's ad platform.
  • Custom Audiences - We make use of Facebook Custom Audiences in the context of interest-based online advertising. A non-reversible and non-personal checksum (hash value) is generated from your usage data for this purpose. That hash value may be sent to Facebook for analysis and marketing purposes. Facebook only receives encrypted data from us and does not see the personal information of individual users, therefore it is impossible for Facebook to identify who you are.
  • Tracking Pixel - After clicking on a Facebook ad, users are redirected to a provider's website, at which point this tool may be used to track their behaviors. We're able to monitor the effectiveness of Facebook advertising for statistical and marketing research purposes because of this tool. The data is kept anonymous. Facebook retains and analyzes the data. Facebook may connect your data with your Facebook account and utilize the information for marketing purposes. See Facebook's privacy policy for information on data usage. Facebook Conversion Tracking allows Facebook and its partners to place advertisements on other platforms such as Google, Instagram, and Bing. In addition, a cookie will be saved on your computer for these purposes.

You can view your settings and opt-out instructions here

We use the following services from Yahoo, Inc. with headquarters located at 701 1st Ave., Sunnyvale, CA, 94089

  • Gemini - We utilize Gemini to track ad placement activities such as clicks and page views. We use Gemini ads to display advertisements to audiences on Gemini's network of websites. These audiences are based on filters available from Gemini's ad platform.

You can view the Yahoo privacy policy and opt-out instructions here

We use the following services from Microsoft, Inc. with headquarters located at 701 1st Ave., Sunnyvale, CA, 94089

  • Microsoft Advertising - We utilize Microsoft Advertising to track ad placement activities such as clicks and page views. We use Microsoft Advertising ads to display advertisements to audiences on Microsoft Advertising's network of websites. These audiences are based on filters available from Microsoft Advertising's ad platform.
  • Conversion Pixel - Tracking Pixel - After clicking on a Microsoft Advertising ad, users are redirected to a provider's website, at which point this tool may be used to track their behaviors. We're able to monitor the effectiveness of Microsoft Advertising for statistical and marketing research purposes because of this tool. The data is kept anonymous. Microsoft Advertising retains and analyzes the data. Microsoft Advertising may connect your data with your Microsoft Advertising account and utilize the information for marketing purposes. See Microsoft Advertising's privacy policy for information on data usage. Microsoft Advertising Conversion Tracking allows Microsoft Advertising and its partners to place advertisements on other platforms such as Google, Instagram, and Bing. In addition, a cookie will be saved on your computer for these purposes.

You can view the Microsoft privacy policy and opt-out instructions here

We use the following services from Quora, Inc. with headquarters located at 650 Castro Street, Suite 450, Mountain View, CA 94041

  • Quora Ads - We utilize Quora to track ad placement activities such as clicks and page views. We use Quora ads to display advertisements to audiences on Quora's network of websites. These audiences are based on filters available from Quora's ad platform.
  • Tracking Pixel - After clicking on a Quora ad, users are redirected to a provider's website, at which point this tool may be used to track their behaviors. We're able to monitor the effectiveness of Quora for statistical and marketing research purposes because of this tool. The data is kept anonymous. Quora retains and analyzes the data. Quora may connect your data with your Quora account and utilize the information for marketing purposes. See Microsoft Advertising's privacy policy for information on data usage. Quora Conversion Tracking allows Quora and its partners to place advertisements on other platforms such as Google, Instagram, and Bing. In addition, a cookie will be saved on your computer for these purposes.

You can view the Quora privacy policy and opt-out instructions here

We use the following services from Twitter, Inc. with headquarters located at 1355 Market Street #900, San Francisco, California 94103

  • Twitter Ads - We utilize Twitter Ads to track ad placement activities such as clicks and page views. We use Twitter Ads to display advertisements to audiences on Twitter's network of websites. These audiences are based on filters available from Twitter's ad platform.
  • Tracking Pixel - After clicking on a Twitter ad, users are redirected to a provider's website, at which point this tool may be used to track their behaviors. We're able to monitor the effectiveness of Twitter for statistical and marketing research purposes because of this tool. The data is kept anonymous. Twitter retains and analyzes the data. Twitter may connect your data with your Twitter account and utilize the information for marketing purposes. See Microsoft Advertising's privacy policy for information on data usage. Twitter Conversion Tracking allows Twitter and its partners to place advertisements on other platforms such as Google, Instagram, and Bing. In addition, a cookie will be saved on your computer for these purposes.

We use the following services from Taboola Inc., with headquarters located at 1115 Broadway, 7th fl., New York, NY, 10010

  • Taboola Ads - We utilize Taboola Ads to track ad placement activities such as clicks and page views. We use Taboola Ads to display advertisements to audiences on Taboola's network of websites. These audiences are based on filters available from Taboola's ad platform.
  • Tracking Pixel - After clicking on a Taboola ad, users are redirected to a provider's website, at which point this tool may be used to track their behaviors. We're able to monitor the effectiveness of Taboola for statistical and marketing research purposes because of this tool. The data is kept anonymous. Taboola retains and analyzes the data. Taboola may connect your data with your Taboola account and utilize the information for marketing purposes. See Microsoft Advertising's privacy policy for information on data usage. Taboola Conversion Tracking allows Taboola and its partners to place advertisements on other platforms such as Google, Instagram, and Bing. In addition, a cookie will be saved on your computer for these purposes.

You can view the Taboola privacy policy and opt-out instructions here

We use the following services from Outbrain Inc., with headquarters located at 39 West 13th Street, 3rd floor, New York, NY 10011

  • Outbrain Ads - We utilize Outbrain Ads to track ad placement activities such as clicks and page views. We use Outbrain Ads to display advertisements to audiences on Outbrain's network of websites. These audiences are based on filters available from Outbrain's ad platform.
  • Tracking Pixel - After clicking on a Outbrain ad, users are redirected to a provider's website, at which point this tool may be used to track their behaviors. We're able to monitor the effectiveness of Outbrain for statistical and marketing research purposes because of this tool. The data is kept anonymous. Outbrain retains and analyzes the data. Outbrain may connect your data with your Outbrain account and utilize the information for marketing purposes. See Microsoft Advertising's privacy policy for information on data usage. Outbrain Conversion Tracking allows Outbrain and its partners to place advertisements on other platforms such as Google, Instagram, and Bing. In addition, a cookie will be saved on your computer for these purposes.

You can view the Outbrain privacy policy and opt-out instructions here

Our cookies:

What can you do about cookies?

If you want, you can prevent the use of cookies, but then you may not be able to use our Website as we intend. To proceed without changing the options related to cookies, simply continue to use our Website.

For our Website, this is how you can adjust your settings and, if desired, opt-out of cookies completely:

We provide opt-out links for all of the third parties currently being utilized on betterpenny.com

You can also manage cookies through the settings of your browser on your device. However, deleting cookies from your browser may remove the preferences you have set for the Website, as well as preferences you've set for other websites.

For further information and support, you can also visit the specific help page of the web browser you are using:

How to contact us

For any questions on our cookies policy, you can reach us at the following email: hello@betterpenny.com